For two decades, Cognition has enabled businesses to generate positive, quantifiable change in sales volumes and profit margins across multiple sectors. We are one of the only marketing agencies in the UK to have a dedicated Research, Data and Analytics Department. This allows us to gather and utilise marketing data for our clients, making them as effective as the world’s biggest companies but at a fraction of the cost.
“A marketing business that is prepared to be held accountable for return on investment by their customer has a USP over its competitors.”
Mark Banton - Parry Group Ltd
Business Owners: Marketing for ambitious businesses who are serious about realising growth
Most marketing, creative, digital and PR agencies present an attractive face to businesses of all sizes, but the hard reality is that they are geared towards large organisations with big budgets and a large in-house marketing resource. They’re small (85% of marketing agencies have fewer than 10 people) and need support from a big internal team to deliver results. Most agencies will attempt to make what works for these large corporations work for owner-managed businesses that often have much smaller budgets but much higher aspirations.
We often work in partnership with an in-house marketing manager. We have extensive experience of doing this and an outstanding track record of success. We achieve this by agreeing clear boundaries, providing support across all marketing disciplines and providing the data and insight to enable you to make the commercially correct decisions. For example, the managing director at a manufacturing client loved pictures of the components, and wanted this imagery throughout the website and collateral.