Sales, Implementation and The Human Brain: A Guide for Software Vendors

According to the wonderfully named CHAOS Report, between 2011 and 2015 an average of just 28.8% of software implementations were considered successful.

This guide has been written to identify what causes these epic failures, and what the solution needs to be.

Covering the following:

  • The alarming statistics and industry case studies
  • Reasons why implementations fail
  • How to sell and implement software

Simply fill in the form and download your free copy today.


At Cognition, we have undertaken automation software implementations for mid-market businesses and corporate territories in a variety of verticals, in more than 20 countries, and the biggest challenge we face is demoralisation and assumptions based on previous failed implementations." [Dr. Peter Hughes]