Inbound: Understanding the buyer's journey

The buyer’s journey is the process a buyer goes through, when researching a purchase. Used as the centre point for your inbound content strategy, this journey allows you to understand where and when you can reach strangers to turn them into visitors and what type of content you can attract them with for them to become leads and customers.
Buyers Journey infographic.jpg

The Sales Funnel

The sales funnel focuses on the actual purchasing experience. It’s a powerful way to track the progress of customers at different selling stages,  How a customer behaves along this whole experience is what we’re trying to determine by bringing the buyer’s journey and the sales funnel together.


SalesFunnel infographic.jpg

Get in touch today to see how our expert team can help grow your business

Contact the Cognition team

T: 0800 7810247


9 New Street,
+44 (0)203 5977 300


4A Dormer Place
Leamington Spa,
CV32 5AE
+44 (0)1926 330800