Our Bias Analysis looks at how your marketing and sales may be affected by more than 300 known cognitive biases that can distort our thinking.
Create strategic clarity
By looking at how you make your marketing and sales decisions we isolate the dominant biases, how they may be affecting your marketing strategy and what can be done about it.
The output is a series of recommendations that will improve the performance of your marketing and sales teams. It will teach them new ways of approaching digital marketing tactics, assessing real-time data and executing effective digital marketing strategies.
Identifying errors in thinking
The idea that we as consumers and individuals are perfectly rational beings is a myth. Our brains work in predictable ways, and have predictable blind spots, which can distort our perception of reality and cause us to make suboptimal decisions.
These cognitive biases can, without us knowing, hinder business growth. By identifying them and removing them from your decision making process, you will make far more objective and accurate decisions that will reflect the reality of your market and organisation.
Cognitive bias marketing
Cognitive biases also influence buyer decisions. With an awareness of these biases, we can tailor our messaging and tactics to influence the rational and emotional aspects of our target persona. This will not only help make your marketing strategy more effective; it will also empower the buyer to make the right purchasing decisions based on their actual objective needs, and not on short-term emotionality. For more information on how we can do this for your business, get in touch today.
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
Get advice from executive-level marketing professionals with decades of experience in business growth and psychology.
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