Brand Identity
'A thousand small gestures'
Of course our design teams deliver exceptional creative work, but creativity alone is not enough to release the full potential of a brand. Michael Eisner, the former President of Disney, defined a brand as 'a thousand small gestures'.
Brand behaviours and values
For Cognition, a brand ID is the sum of an organisation’s behaviours: it’s how a brand looks, how it behaves, how your sales teams engage with prospects, how you deliver on your service promises, how you live up to your brand values. So, when we create an exceptional brand ID, you can expect much more than exceptional design.
“Before we dealt with Cognition we had empty places on our courses. As a result of the way Cognition rebranded and marketed The Smallpiece Trust to make it more appealing to our target audience, we had to put on more courses to cope with demand.”
The Smallpiece Trust
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Don’t take our word for it
Take a look at our Case Studies
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
