Branding has a staggering 286% more impact on bottom line profit than operational efficiency, according to PA Consulting. This means that to grow your business you need to have the right brand in place.
You may have many competitors, but there’s a reason why customers choose to do business with you. Branding is about communicating that reason in a way that will resonate with your customers.
Brand awareness is the essential first step for any marketing strategy. If the end goal is to increase sales and conversions through long-term brand loyalty, you must first start by creating that initial awareness and exposure.
To maximise return on investment you need to know why and how prospects buy from you.
Once you know your buyers’ behaviours, you’re able to identify the best people to target. Your marketing can then be tailored to:
• Generate revenue
• Increase profit
• Contribute towards your wider business objectives
Personalisation must be intrinsic to your entire customer experience. This means different audiences need to find meaningful information relevant to their goals and pain points when they visit your website.
You, therefore, need to use behavioural insight to optimise each interaction a person has with your company. In this way, you’ll build strong relationships that translate into enduring customer loyalty.
Branding: Building a Foundation for Growth Explore the key aspects of brand identity
Cranberry wanted to take their predominantly B2B brand and unleash it on the B2C market. We were tasked with rebranding Cranberry to give the product a premium look and feel and clearly position Cranberry as a market leader in premium flavoured snacks while still retaining elements of the existing brand.