Our consultative approach informs everything we do. It is at the heart of our commercial effectiveness.


Our strategic and psychological approach

We think before we act – but only for as long as necessary. Our approach is driven by the Principle of Sufficiency, which means when we have sufficient information to act, we act. 

Our consultants are also trained in every aspect of digital marketing, including marketing technologies, CRM systems and the data analysis tools needed to drive them. This approach is grounded in the psychological expertise that underpins everything we do.


“When Cognition first presented their ideas, they provided a clearer definition of our products and services than we had been able to do internally! That made the tactical marketing easier to execute and the results were exceptional. I have dealt with many agencies but it is unusual to find an agency capable of this depth of consultancy for an organisation as complex as AON.”



Don’t take our word for it

Take a look at our Case Studies

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