Our consultative approach informs everything we do. It is at the heart of our commercial effectiveness.
Our strategic and psychological approach
We think before we act – but only for as long as necessary. Our approach is driven by the Principle of Sufficiency, which means when we have sufficient information to act, we act.
Our consultants are also trained in every aspect of digital marketing, including marketing technologies, CRM systems and the data analysis tools needed to drive them. This approach is grounded in the psychological expertise that underpins everything we do.
“When Cognition first presented their ideas, they provided a clearer definition of our products and services than we had been able to do internally! That made the tactical marketing easier to execute and the results were exceptional. I have dealt with many agencies but it is unusual to find an agency capable of this depth of consultancy for an organisation as complex as AON.”
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
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