Fractional Chief Marketing Officer
Senior-level marketing support for fast and effective business leadership and growth.
Fractional CMO consultancy
Our Fractional CMOs deliver a through-funnel service that delivers clarity, simplicity and value across multiple areas of your business from your technology stack to your marketing processes and lead generation strategy.
Whether you are looking to transform or solidify your marketing department, reimagine your back-end systems or scale your business, we can help you develop and execute an ROI-driven strategy that will generate results.
Marketing leadership without the prohibitive cost
Strong marketing leadership is essential for any business or organisation. If no one is currently leading your marketing team, if your first-party data is under-utilised because of lack of technical expertise, or you are hesitant to add a full-time marketing expert to your executive team, a Fractional CMO can help drive results without the additional costs and commitments.
Our award-winning fractional CMO marketing consultants are a proven value driver that will bring structure and clarity to your marketing program.
Fractional CMO services
Our Fractional Chief Marketing Officer service is ideal if you want:
- Senior level marketing expertise without the cost and commitment of a full-time employee
- Support in recruiting a new CMO or equivalent
- Proven, experienced guidance for your internal sales and marketing teams
- An external perspective on your sales and marketing strategy
- A practical understanding of behavioural psychology as it applies to your internal teams and prospects
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
Our digital marketing strategies are effective because we take the shortest possible route to ROI.
CX mapping is fundamental to digital marketing success. Discover how we do it properly.