Digital marketing strategy
More than 7,000 new marketing technologies have appeared over the past seven years: we turn that complexity into effective strategies.
Marketing consulting services
Tactics without strategy are blind; strategy without tactics is empty. Our digital marketing strategies are commercially effective because we take the shortest possible route to ROI.
Our recommendations are evidence-based and easy to implement. It will involve at least five steps: setting clear objectives: analysing existing data and competitor activity; segmenting target audiences into use cases and personas; conducting an audit of your tech stack; segmenting key messages and developing a through-funnel marketing and sales strategy driven by content and automation.
“The UK launch strategy developed by Cognition was so successful it became the blueprint for the way we subsequently launched Qlik in other global territories. They also grew our UK clients beyond our expectations and were instrumental in a successful transition into the US.”
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
CX mapping is fundamental to digital marketing success. Discover how we do it properly.
Senior level marketing expertise without the cost and commitment of a full-time employee.
Award-winning HubSpot services for all of your sales, marketing and data requirements.