In Digital Marketing, conversion means getting prospects to give their details, usually by filling in a form on a landing page to access content or offers, signing up for email updates or filling in a survey or questionnaire.
Your CRO Strategy is the sum of tactics you use to optimise conversion rates. Our quarterly Conversion Rate Audit (CRA) will identify key actions you can take such as improving the structure and content of your landing pages.
Using heatmaps to analyse user behaviour, and predictive eye tracking software to see where your prospects focus their attention as well as A/B and Multi-Variant testing will provide the data to optimise your campaigns. The latter is particularly important as it analyses how the elements of a page combine to create the best user experience.