Social Media Management
We help you build your social presence and broadcast your brand to the world.
Not just another social media ad agency
The whole world is on social media. By extension, that means your audience is on social media. Effective social media marketing provides you with the tools and content you need to find your audience, engage them and convert them into customers.
With our background in psychology and decision science, we are not just another social media ad agency; we know what makes people tick, and how to get them to react – two of the biggest factors in social media marketing success.
Social media strategy
We create bespoke social media strategies with the sole focus to help quickly and efficiently build your brand online. By analysing what your audience is talking about and engaging with we can create content – whether paid or organic – that is targeted and effective.
We also analyse competitor activity and benchmark your content and social media performance against relevant trends and hashtags to make sure we are consistently hitting the mark.
Paid social media campaigns
It’s getting harder to be heard out there. Organic reach is declining significantly and paid social is now one of the most cost-effective and direct ways to get in front of the right audience.
Our social media team has years of experience delivering successful paid social campaigns for a diverse range of clients. Whether we are researching your audience, setting targeting parameters, or testing relevant ad creatives, we work around the clock to ensure your ad budget is being optimised and your conversion goals are being reached.
Using social media to improve business outcomes
The key to effective social media campaigns is to focus on the platforms that generate the most effective results. This will vary from business to business, but the major platforms we work with in the UK, US and Europe are Facebook, Instagram, LinkedIn, Twitter and Pinterest.
As part of your social media strategy, we will perform a comprehensive audit of your business challenges and opportunities, allowing you to move forward into the social sphere with confidence and purpose.
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
We have the journalistic flair and SEO expertise to generate the backlinks and placements you need.
It’s still one of the most cost-effective and conversion-rich forms of marketing. So let’s do it properly.