Video Content Marketing
Empower your brand and motivate your audience to take action with psychology-led video content marketing.
Bring your brand to life
Video is an unbelievably powerful tool. In a fast-paced, social media-driven world, the ability to engage quickly and effectively with potential customers is crucial to success. On average, video marketing acquires 66% more qualified leads per year than comparable methods. Video marketing on social media in particular is extremely effective – 93% of marketers have landed a new customer from distributing a video on one of the main social channels.
The psychology of video content marketing
Video marketing might be effective but it is not easy. Over 300 hours of video are added to YouTube every minute, making it difficult to stand out from the crowd. How do you make an impression with your audience with so much noise? The answer lies in knowing how our brains receive and accept information. With our roots in cognitive and behavioural psychology, we will share the exact steps that will make your inbound marketing videos immediately engaging and memorable to your core audience.
End-to-end video solutions
From video marketing strategy to creative storyboarding, production to analysis, our four-step process for effective and ROI-generating video content can help bring your brand to life. Using our unique framework we will take the core ethos and attitude of your brand and, using time-tested psychological principles, deliver evergreen, engaging video marketing campaigns that motivate your audience to take action – whether that means using your service, buying your product, or sharing your message with others.
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
It’s still one of the most cost-effective and conversion-rich forms of marketing. So let’s do it properly.
From planning your organic strategy to creating stand-out ads, we transform your social performance.