Discover how to use videos to engage your prospects and sell your products and services from anywhere.
Close more virtual deals
With many people working from home and virtual meetings becoming the new normal, there has never been a better time to use video as a sales tool. Whether you are prospecting for new clients, moving existing prospects through the sales funnel or getting ready to close the deal, effective video selling can help you reach and impact more people with your message than ever before.
The psychology of video selling
The unexpected transition to remote working has challenged many experienced sales professionals to improve their virtual selling skills. From body language and tonality to how you pitch on camera, the skills required for successful video selling are different to traditional face-to-face sales. With our roots in cognitive and behavioural psychology, we will show you exactly what to do to produce engaging, trust-building sales videos that will sell you and your products or services to your core audience.
Video sales training and production
From virtual sales training to sales video production, our team can help you create impactful, psychology-driven sales videos that will engage, inform and delight your customers. Whether your sales team is already used to the new digital environment or needs help adjusting, we will go right to the core of the challenge – changing how they think, feel and act about the practice of video selling. The result will be a confident, efficient unit of highly skilled sales professionals that will thrive in the new normal.
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
Create the minimum amount of content necessary to delight audiences and achieve your strategic objectives.
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