Conversion Rate Optimisation Marketing
Once you have designed, built, optimised and promoted your website, you need to convert the prospects who visit it.
Conversion rate optimisation is the process of tracking your website visitors and using this data to improve the percentage of people who perform a desired action, whether that means downloading a guide, getting in touch or purchasing a product. With a data-driven approach to testing, analysis and iteration, we can help you increase your visitor: customer ratio, thereby increasing your online ROI.
If more revenue and a higher return on ad spend is your goal, building a CRO strategy is the logical step to making this happen. As an award-winning conversion rate optimisation agency, we create strategies that will decrease your cost-per-acquisition per customer, decrease website bounce rates, improve customer lifetime value and give you a long-lasting edge over competitors. Our CRO strategies are also segmented by persona, ensuring the right message reaches the right people at the right time.
Leveraging your data
We use industry-leading tracking and testing software to ensure your website and marketing campaigns are firing on all cylinders at all times. In order to provide a winning strategy, an expert CRO consultant will audit your current website and ads to gain an understanding of historical performance. We then hypothesise and agree on a plan of action. The final step is to test and compare what we do so that we can constantly optimise performance and hit your revenue goals.
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
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