Inbound Marketing Services
We help create brand impact and authority using the inbound marketing methodology.
Work with a leading inbound marketing agency
Inbound marketing is one of the most effective ways to help potential customers find your brand. It is a form of ‘pull marketing’, where we produce engaging pieces of content to help our target audience solve challenges and become familiar with what we do. The central goal of inbound marketing is to increase visibility and awareness of our brand. By helping people solve problems, we create a mutual relationship which we can convert into a purchase decision.
Inbound marketing strategy
The tactics that can be grouped under Inbound are all digital such as SEO, PPC, social media, content marketing, email marketing, messaging, events and PR. The process for engaging prospects with Inbound tactics begins with segmenting prospects into groups or buyer personas and identifying the problems your product or service can solve for them. Content is generated to engage these prospects through their preferred channels and to track and react to their behaviour once they are engaged.
HubSpot inbound marketing
As one of the UK's leading HubSpot partners – the originators of the inbound marketing methodology – we know a thing or two about implementing effective inbound campaigns. From team brainstorming to the creation of educational, entertaining and impactful content, we will work with you every step of the way to create an experience that leaves your potential customers wanting more. The best thing is that, with HubSpot, we can constantly track and monitor the effectiveness of our inbound strategies, leading to constant improvement and long-term success for your brand.
“It was Cognition’s commercial approach and unflinching confidence in achieving ambitious KPIs that made them stand out during the pitch process. They exhibited first-rate expertise in marketing and understanding our audience and we look forward to working with them during the initial website build – and also on an ongoing basis, as we continuously improve the online brand experience of our loyal customers.”
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
We build successful, user-friendly websites that grow your brand and delight your audience.