SEO
Google processes approximately 63,000 searches per second, with the average person conducting three to four searches per day.
Many, if not most of these searches, are related to solving problems, buying products or hiring services. This means making sure your business is front and centre for any related search queries is paramount to success, online and offline.
But how do you do it? It requires a combination of strategic thinking, creativity and tactical execution.
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Improve search engine visibility
SEO means ensuring your website is visible to search engines for the keywords and phrases that are most relevant to your offering and most likely to drive the customers you want to your site. While the landscape of SEO is evolving daily, the two basic ways in which to create targeted visibility are through content and targeted backlinks. Our highly-acclaimed content marketing and SEO link build services can help you do this quickly and efficiently.
SEO strategy consulting
Long-term SEO results are born from strategic and technical thinking. As a technical SEO agency with a long history of delivering results, we combine the technical competence and strategic leadership you need to stay on top of the ever-changing landscape of search marketing. From on-site technical audits to ongoing optimisation, we can help you improve your visibility and grow your audience across all search engines.
SEO link building services
Our SEO link building services are delivered by a team of highly-experienced content marketing, PR and search marketing specialists. The goal is to gain maximum visibility for your brand via content marketing, PR and data-driven search marketing. The result will be a high number of quality backlinks and organic referrals to your website. Long-term, this will provide significantly increased brand awareness that will last.
On-page SEO
On-page SEO is the process of optimising your website for search engines. From keyword research to creation of in-depth and authoritative content, we ensure your web pages are aligned with user intent and will be easy for Google to crawl. We also take care of related factors such as your internal linking strategy, mobile friendliness, URL structure and metadata.
Off-page SEO
Off-page SEO refers to actions taken outside of your own website that impact your rankings on search engine results pages. From backlink generation to improving your site’s relevance, trustworthiness and authority, we ensure your website is perceived correctly and is considered a reputable source in the right corners of the web.
Technical SEO
We ensure your website meets the constantly changing technical requirements of modern search engines. Whether that means improving the crawlability of your site, improving site structure or navigation, solving indexing issues, improving loading speed or removing duplicate content, we take a holistic approach that offers all-round organic search benefits with minimal disruption.
Get access to an international network of SEO specialists
As part of the DXG Group – a partnership of four leading agencies across the UK, France, Dubai, Spain and South Africa – our team of SEO experts has a uniquely global perspective. Whether you are looking to improve your local search visibility or expand internationally, our team has the resources and knowledge required to make impactful changes at scale. Find out more about how we came to co-found one of the world’s largest HubSpot Partner Groups.
Ready to start climbing the Google rankings? Talk to our search marketing experts.
Our unique methodology for high SERP rankings
We follow a powerful proprietary SEO process to ensure our clients achieve enviable results for their target keywords and phrases.
Step one: Access
We make it as easy as possible for search engines to crawl your website and index your pages. In the Access phase, we solve the technical and on-page issues that have a significant impact on your website’s performance and ongoing SEO success. Factors to include:
- Sitemap
- Technical issues
- On page seo basics
- SEO tool set up
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Step two: Perception
We make sure both humans and search engines see your brand in the same way you do. In the Perception phase, we implement a keyword strategy and optimise the content and UX of your website so that your visitors become customers. Factors to include:
- Relevance
- User friendly
- Keyword optimisation
- Format of content and site
- Load speed
- Bounce rate
- Time on page
- Visited pages
- Scroll depth
- Call to action
- UX
Step three: Authority
With Access and Perception in place, we build your online presence. In the Authority phase, we use content, social media and digital PR to secure high quality links and SERP features, while continuously improving your keyword rankings.
The results: your brand dominates search results and this visibility transforms your digital marketing, reputation and revenue.
Factors to include:
- Domain authority
- Quality content
- Digital PR
- Backlinks
- Guest blogging
- Social media presence
- SERP dominance
Don’t take our word for it
Take a look at our Case Studies
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
