Data & Analytics
We show you how to use your data to obtain strategic insights and fuel effective decision making.
Making sense of data
Data and analytics are at the heart of everything we do. Whether you are looking to grow your sales numbers, refine your audience or stay ahead of the competition, our expert consultants can help you extract meaningful insights from your data. This could mean measuring the results of an ad campaign, data mining for content development or analysing the user journey of a website or app - the possibilities, and benefits, are endless.
Data-driven strategy for business-focused outcomes
Of the endless stream of data and analysis available to you from multiple sources – including Google Analytics – we focus on a few key drivers of your core objectives such as conversion, content and SEO performance, social media engagement analysis, paid search and paid social performance, competitor analysis and the performance of your website across devices. With a focused approach, we can do more with less.
While many businesses rely on Google Analytics to deliver digital marketing data, platforms such as HubSpot deliver everything you need to generate demand, nurture leads and report on the effectiveness of the tactics you are using. Using HubSpot, we can measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. This unification of key data will give you everything you need to be a data-driven marketer.
"Working with Cognition has been a great way of sense checking what we ‘thought’ we knew while also creating new and useful insight into the market we are going to enter."
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
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