The process we go through to guarantee an event delivers value is:
- Set objectives (i.e. clearly define what tangible ROI the event has to deliver. If you don’t do this, don’t hold an event)
- Brand the event and ensure the brand works well online and offline
- Define the target personas
- Specify the channels and tactics for promoting the event
- Create a pre and post-event communications strategy to include invites, social shares, workflows etc.
- After the event, evaluate the result against your objectives
We have developed and managed events and event marketing strategies for products as diverse as luxury motor yachts, insurance and software. Regardless of the size of budget,
Cognition can help with every aspect of event management and event marketing.