HubSpot CMS
Why HubSpot CMS?
CMS Hub is a cloud-based content management system that enables you to build and maintain complete control over your website performance. With customisable security sessions, 24/7 threat monitoring and flexible user permissions, it provides an agile and pain-free way to manage your business website.
For the marketers
HubSpot CMS eliminates wasted time and gives your ideas the platform they need to grow. Create search engine-optimised content with our built-in SEO recommendations, build personalised web pages for better customer experiences and use contact attribution reporting to analyse what types of content are driving the most leads – with or without the help of developers or technical experts.
Key features for marketers
SEO recommendations
Easily see how you can improve your site and take action, all in one place with the SEO recommendations home screen.
Website theme
Use one of HubSpot's pre-built website themes with the option for custom development. Build a cohesive site without worrying about mismatched designs, logos, or navigations.
Multi-language content creation
Easily manage multiple language domains and optimize each one for SEO. Allow users to toggle between languages.
Drag-and-drop editor
Update and create pages without a developer's help or custom code. Publishing changes on the fly has never been easier.
Adaptive testing
Continuously optimise your website with ease. Choose up to five variations of a page, and HubSpot will monitor and serve up the best performing option.
Contact attribution reporting
Analyse the impact of your website and optimise your strategy by digging into which content types, sources, and campaigns are driving the most leads.
For the developers
HubSpot CMS is easy to use and modify for both marketers and developers. The drag-and-drop tools and simple UI takes the complexity of basic website builds. You can also empower your marketing team to take ownership of the website and make last-minute updates using flexible themes. If you ever get stuck, there is a thriving HubSpot developer community ready and willing to help you out.
Key features for developers
Local website development
Leverage tools like GitHub to handle version control, and make changes to web assets as you're ready.
Serverless functions
Add interactive elements like event registrations, guest books, and calculators, without configuring an external server, SSL certificate, or data transfer processes.
Website themes
Create a site-wide content editing experience that empowers your marketing team to manage and update the front-end. Start from scratch or leverage a pre-built theme as a starting point.
Developer docs & community
Extensive documentation and an active developer community allows you to jump in right away, plus get answers and ideas when you need them.
Dynamic content with HubDB
Build data tables that can be updated to push global site updates for content that appears on multiple pages. Great for calendars, product catalogs, pricing data, and more.
Code alerts
Easily identify infrastructure or design bugs that could cause a page to fail, slow site speed, or a bad customer experience via errors in syntax, HubL, missing tags, etc.
For the managers
No more late night calls when your website goes down – no plugins means HubSpot takes care of everything. We want your business to be safe and secure at all times. That’s why we have a 24/7 security team and out-of-the-box features like enterprise-class web application firewall, SSL, custom CDN, SSO memberships, and more. With maintenance and securing taken care of you can get back to what matters: business growth.
Key features for managers
24/7 security monitoring & threat detection
Our security team is dedicated to ensuring the safety of your site with automated and manual checks for attacks, potential abuse, or other anomalies.
Content delivery network & custom CDN configuration
Your site remains active and visitors never experience downtime through our global CDN, built to handle high levels of traffic. A custom CDN configuration is also available in Enterprise edition.
Standard SSL certificate
Your site will be automatically provisioned with a standard SSL certificate to create greater trust between your brand and website visitors, and increase your Google ranking.
Activity logging & partitioning
Grant your team appropriate permissions and keep track of what changes were made and by whom, to monitor usage and make security adjustments accordingly.
Site performance monitoring
Track down reported errors or outages, as well as areas of your websites experiencing high traffic, slow speeds, and overall performance over time.
Reverse proxy support
Give your marketing teams the power to create and manage content, while continuing to load all content from a single, trusted domain hosted externally.
Integrations
Easily integrate apps with CMS Hub without any of the headaches of plugin management or maintenance. Add even more power to your website and access countless CMS apps through the HubSpot App Marketplace. HubSpot also plays nicely with almost all other platforms and SAAS offerings, giving you a free runway to unlimited expansion and growth.
Ready to start maximising your website?
Don’t take our word for it...
...hear what our clients have to say
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
