HubSpot Marketing Hub
Attract and convert more leads with HubSpot’s all-in-one marketing software.
Why Marketing Hub?
Target the right audience, engage more website visitors and convert more customers with HubSpot marketing automation software. Create, run and optimise end-to-end inbound marketing campaigns at scale, all through one single, unified platform. Take the complexity out of marketing with HubSpot Marketing Hub.
Attract and engage prospects through social media campaigns, blogging and advertising. Convert more website visitors with personalised landing pages, optimised emails and marketing automation tools. Track ROI and ROAS with granular attribution reporting. Use Marketing Hub to leverage your first-party data for maximum impact.
Attract new customers
Attract and engage your audience with powerful marketing tools and features:
Publish content your audience is looking for, and get discovered in search, social media, and beyond. Add calls-to-action that convert readers into customers.
Build your search authority and outrank competitors with tools that help you plan your content strategy and optimise your content as you type.
Ad tracking & management
Stop struggling to justify your ad spend. Manage Facebook, Instagram, LinkedIn, and Google ads right inside HubSpot, and track which ads are turning prospects into customers.
Social media management
Stop letting important interactions go unnoticed. Monitor and prioritise conversations, and publish to social networks with the same tool you use to create campaigns.
Enhance the impact of your content through the power of video. Host and manage files right inside HubSpot, and easily embed them in social media, web pages, and blog posts.
Connect with and convert visitors in real time — when your product is top of mind. Use bots to qualify leads and scale your efforts so you can focus on the conversations that matter most.
Turn browsers into buyers
Create high-converting landing pages, automate your email marketing and track marketing campaign performance:
Landing page builder
Design and launch beautiful landing pages without help from developers or IT. Choose from mobile-optimised templates that are proven to convert, or build pages from the ground up.
Easily build forms using a simple drag-and-drop editor. Add them to your website to convert anonymous visitors into leads that automatically flow into your CRM.
Save time and scale your efforts with workflows. Nurture and score leads, personalise email at scale, automate cross-functional operations, manage data in bulk, and more.
Create mobile-optimised email campaigns that look professionally designed — all by yourself. Personalise content for each recipient, and run A/B tests to improve clickthrough rates.
Unite your marketing and sales teams with collaborative, intuitive ABM tools. Build deeper relationships, and turn your highest-value target accounts into customers.
Lead tracking & management
Get the full picture for every lead in a single, integrated database. Segment and nurture contacts based on any data you’ve collected, and automatically score leads for your sales team.
Measure, report and customise
Measure the effectiveness of your marketing campaigns and build easy-to-understand reports with the built-in analytics dashboard:Marketing analytics
Make smarter, data-backed decisions with powerful custom reporting and built-in analytics. Tie your work to deals closed and contacts created with attribution reporting.Custom objects
Enjoy the flexibility to store and customise any kind of data in HubSpot. Slice and dice custom object data into reports, and build dashboards to share insights with your team.
Connect HubSpot to Salesforce for a fast, reliable, bi-directional sync — no technical work required. Send lead intelligence to your sales team so they have better context to close deals.
Sales and marketing alignment
Easily integrate HubSpot Sales Hub, Marketing Hub and CMS Hub for an all-in-one platform designed to enable your growth. With two or more Hubs integrated, disparate data flows are automatically connected, providing an extraordinarily powerful single view of the entire sales journey of your customer.
There are more than 650 custom integrations in HubSpot’s App Marketplace — making it easy to connect HubSpot to critical business tools in just a few clicks. Compare and test different tools and see what works for you, explore the most installed apps and browse the Marketplace based on departmental needs and functions.
HubSpot vs competitors
Sales Hub has been built from the ground up as part of the HubSpot ecosystem, with the sole purpose to help businesses grow better. It has been designed to be extremely powerful and uniquely easy to use, which puts it head and shoulders above competitors who have tacked on features through acquisitions.
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
Gain access to everything you need to organise, track, and build better relationships with leads and customers. Use the industry-leading dashboards to make more use of your data as you grow.
Provide fast, personalised responses to customer questions and issues. Unify all customer service tools and data under one roof. Spend more time delighting, retaining and growing your customer base.