Businesses that use inbound marketing to nurture prospects experience a 451% increase in qualified leads, according to research. And, by 2020, it is expected customers will manage 85% of their relationships without talking to a human. Marketing automation requires sophisticated software … we reviewed many options and chose to partner with HubSpot to bring you its benefits.
The buyer’s journey is the active research process a buyer goes through, leading up to a purchase. Understand how alligning it with the sales funnel creates a powerful lead generation strategy.
Inbound marketing is about creating and sharing commercially useful content. The process can be best expressed as a prospect taking a journey from cautious curiosity to committed advocacy of your brand.
By creating content specifically designed to appeal to your ideal customers, you’ll attract qualified prospects and keep them coming back for more.
• Content marketing costs 62% less per lead than traditional marketing.
• Marketers who prioritise content are 13 times more likely to enjoy positive ROI (HubSpot).
Our clients enjoy success through inbound marketing because we use customer data and insight to drive the strategy.
When you provide useful content that informs and nurtures your customers through their decision-making stages, they’re more like a referral than a cold lead by the time your sales people engage.
Secrets of Inbound Sales : Get buyers more than halfway down the sales funnel without contacting them and generate better leads.
Elisa Live is a division of Elisa, a large Finnish telecoms corporation that develop and build wireless IP cameras. Elisa contacted Cognition because their sales volumes were low, their sales and marketing strategy was non-existent and they had no idea how to approach the UK market.