Marketing Strategy

An effective marketing strategy has four primary characteristics, it:

  • Uses research and evidence to leverage the probability that tangible outcomes will be achieved
  • Takes account of the fact that marketing decisions are impaired by biases hardwired into the way we think 
  • Holds client and agency accountable for their actions against clearly defined objectives
  • Acts as a mechanism for extracting maximum value from every enquiry by integrating marketing and sales

As a Marketing Strategy Agency, our strategies, based on the principles of Dual Process Marketing, are robust, proven and are the best guarantee any business can have that your investment in marketing will deliver the results you want. 

For almost 20 years, we’ve been helping businesses gain clarity about what marketing can do. Our clients say we’ve changed their businesses for the better and this ebook shows how we do it.

How do you build a marketing strategy that creates a platform for sustained growth?

How much should you invest in marketing?

What is the best way to tell the story of your business?

What are the key brain systems involved in creating a successful marketing strategy?

Top 10 questions to ask before you investing in marketing?

This fascinating and business-changing ebook is a Masterclass in effective marketing from Cognition – the leading UK agency specialising in creating an evidence-based Route to Growth.

Complete the form to download the FREE guide. 

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How to Create a Successful Marketing Strategy
What stops businesses getting value out of marketing?

Cognition Marketing Strategy Agency - How to create a successful marketing strategy

Case Study: Elisa

Elisa Live is a division of Elisa, a large Finnish telecoms corporation that develop and build wireless IP cameras. Elisa contacted Cognition because their sales volumes were low, their sales and marketing strategy was non-existent and they had no idea how to approach the UK market.

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Elisa Live Case Study

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