We rigorously evaluate PR activity to ensure the right messages are reaching the right people. We don’t just look at coverage volume, retweets or circulation levels – we analyse key message delivery and brand awareness to determine the true impact of your investment.
Your potential customers are constantly absorbing information. By gaining media coverage, you build trust and credibility, which gives you a competitive advantage.
Amplify your PR
This PR advantage is amplified when conducted in conjunction with social media activity. In fact, 82% of growing businesses say social media is effective for generating new leads, and 73% are increasing social media spend, according to TNS.
An effective social media strategy delivers three key benefits:
• Nurturing prospects.
• Delighting customers.
• Positioning you as an industry expert, which in turns opens up other PR opportunities.
PR & Social Growth Secrets : Decision makers constantly absorb information, how can you make sure they find your business?