Gone are the days when a PR professional will craft a press release, issue it en masse and await clippings to arrive in the post from news and trade outlets.
Digital PR means issuing press releases or associated content in order to generate high quality backlinks, leverage your social media presence, syndicate content, create affiliate networks and improve organic SEO.
From SEO-rich content that drives traffic aligned with your wider content marketing plan through to social listening, opinion forming, and creating intellectual property through to corporate positioning – we know what to say, where to say it and how. And, we’ll ensure the results meet your objectives.
Whether you are looking for a traditional or digital press office, or really want to penetrate the audiences where digital influencers, key opinion formers and news hounds operate – we have the experience, the knowledge and the grit to make a difference.
We work with you to ensure your audience hears about your latest news. And, if you think you have no news… we’ll work with you to unearth an angle that resonates.
Create a voice of authority
Whether you are striving to achieve a voice of authority, or want to stand on a soapbox and lobby on behalf of your stakeholders, we’ll find a platform and get you heard.
Work with us on a comprehensive piece of research that delivers headlines, reports and intellectual property that you, and you alone own. Alternatively, we can pull together the “movers & shakers” within your industry or profession and host a roundtable debate, thus aligning you with like-minded thinkers and agenda setters.
Please don’t ask us to make it all about you, we’ll coach you to understand and empathise with the needs of your stakeholders to tease out the minutiae that matters to them – giving you the penetration into your target markets.
Everything we do, when we work with you, will be aligned to your corporate or marketing objectives. And we’ll monitor, measure and adjust where necessary.
In addition, we cover crisis management, work with MPs and APPGs, advise and work with you on public consultation matters and can hold your hand through media interviews and training.
In essence, we’ll get your voice heard, your messages read and your views aired - online and offline.