Sales funnel optimisation
Boost your online sales by transforming your digital sales funnel. Beginning at the top of the funnel where prospects are beginning to engage with your brand through to the bottom of the funnel where the deal is closed, we track the performance of every aspect of your sales funnel. The end-point of our consultancy is a series of recommendations to optimise sales performance when selling into digitised markets.
CRM
Customer relationship management platforms are essential for long-term sales success, but an under-optimised one will offer little to no benefit. Our data experts can help you refine and organise your CRM data, create a uniform system for data entry, and unify your marketing and sales data for more effective sales pushes and marketing campaigns. The end result will be a powerful, self-sufficient system that will push your sales performance to new levels.
Sales mapping
Mapping your sales process allows you to uncover potential challenges and inefficiencies, gain insight into successful activities, and improve the performance of your sales team in line with your business strategy. With the help of our sales experts we will show you how to analyse and simplify your end-to-end sales process, learn more about your target customers and get the most out of your first-party data.
“We were drawn to Cognition because of their experience of marketing technology on a global scale. They launched a number of companies for us and they were successful both in generating inward investment and in promoting these companies on the global stage.”
DST
Sales psychology training
An understanding of basic psychology plays a crucial part in the sales and negotiation process. Without an understanding of the psychological triggers, cognitive biases and emotional stressors that dictate whether a deal will close or not, we are leaving the performance of our sales team up to chance. Our sales psychology training, led by an acclaimed doctor of psychology, will teach you the skills you need to thrive in a high-pressure commercial environment.
Sales training workshops
Learn the principles, strategies and tactics that create and maintain high performance sales leaders and sales teams. Discover the simple processes and motivational techniques that can turn a low performer into your star salesperson. Understand the role technology plays in the modern sales journey and learn how to use data to swing negotiations and solve customer problems. In-person and virtual sales training workshops are available.
Find out more about how we can tackle your specific sales challenges
Don’t take our word for it
Take a look at our Case Studies
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
