Recent research conducted by HubSpot showed that 54% of B2B and B2C consumers said that video content was the type of content they most wanted to engage with. While YouTube was their preferred channel, Facebook video content was gaining ground on YouTube.
Video on landing pages can increase conversions by more than 80% and even the word video in email subject lines has been shown to increase open rates by 19%. Crucially, over 90% of buyers said video drove faster and more consolidated buying decisions.
Cognition has been creating video content since the early days of the Internet. During this time, we have seen video evolve from a ‘nice-to-have’ tactic to a strategic necessity. Some of our clients build their entire content strategy around video and all of our clients make effective use of it.
The key to a successful video and animation strategy is to keep the videos short (from a few seconds to 2 or 3 minutes) with subtitles and to ensure the target personas and objectives are clearly agreed.
Once these have been agreed, our creative team will scope the content and our video and animation team will produce the finished piece of content. Typically this can take as little as a few hours or as much as a week or two depending on the complexity of the content.
Our blend of digital marketing, psychology and technology, is delivering tangible value to SMEs and global corporations in territories as diverse as the UK, Europe, the Americas, Russia & Asia.
They can also deliver value to you.
T: +44 121 725 3966