76% of people watch online videos every week, 55% every day.
The secret is knowing how to create extraordinary brand experiences through the tactical use of digital technologies and channels.
Bring your brand to life
Video is an unbelievably powerful tool. In a fast-paced, social media-driven world, the ability to engage quickly and effectively with potential customers is crucial to success. On average, video marketing acquires 66% more qualified leads per year than comparable methods. Video marketing on social media in particular is extremely effective – 93% of marketers have landed a new customer from distributing a video on one of the main social channels.
The psychology of video marketing
Video marketing might be effective but it is not easy. Over 300 hours of video are added to YouTube every minute, making it difficult to stand out from the crowd. Additionally, the barriers to entry for video producers are now quite low – you can record 4k videos on your phone, for instance. How do you make an impression with your audience with so much noise? The answer lies in knowing how our brains receive and accept information. With our roots in cognitive and behavioural psychology, we will share the exact steps that will make your videos immediately engaging and memorable to your core audience.
End-to-end video solutions
From strategic planning to creative, production to analysis, our four-step process to effective and ROI-generating video content can help bring your brand to life. Using our unique framework we will take the core ethos and attitude of your brand and, using time-tested psychological principles, deliver evergreen, engaging video marketing campaigns that motivate your audience to take action – whether that means using your service, buying your product, or sharing your message with others.
Vidyard is a leading online video platform that allows businesses to create, host, analyse and optimise their video content. Used by some of the largest and best known companies in the world, it offers brands a fantastic opportunity to effectively leverage this powerful and growing marketing channel for maximum customer engagement. As a premium partner of Vidyard, Cognition can help implement and execute your video marketing strategy using the Vidyard platform.
With many people working from home and virtual meetings becoming the new normal, there has never been a better time to use video as a sales tool. Whether you are prospecting for new clients, moving existing prospects through the sales funnel or getting ready to close the deal, effective video selling can help you reach and impact more people with your message than ever before. [Find out more]