75% of late-stage prospects that received a personalised videos became closed deals
Close more virtual deals
With many people working from home and virtual meetings becoming the new normal, there has never been a better time to use video as a sales tool. Whether you are prospecting for new clients, moving existing prospects through the sales funnel or getting ready to close the deal, effective video selling can help you reach and impact more people with your message than ever before.
The psychology of video selling
The unexpected transition to remote working has challenged many experienced sales professionals to improve their virtual selling skills. From body language and tonality to how you pitch on camera, the skills required for successful video selling are different to traditional face-to-face sales. With our roots in cognitive and behavioural psychology, we will show you exactly what to do to produce engaging, trust-building sales videos that will sell you and your products or services to your core audience.
In a constantly changing world, our customers demands are also changing, we need to get back to business and reengage with our customers on their terms.
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Video sales training & production
From virtual sales training to sales video production, our team can help you create impactful, psychologically-driven sales videos that will engage, inform and delight your customers. Whether your sales team are already used to the new digital environment or need help adjusting, we will go right to the core of the challenge – changing how they think, feel and act about the practice of video selling. The result will be a confident, efficient unit of highly skilled sales professionals that will thrive in the new normal.
Vidyard is a leading online video platform that allows businesses to create, host, analyse and optimise their video content. Used by some of the largest and best known companies in the world, it offers brands a fantastic opportunity to effectively leverage this powerful and growing marketing channel for maximum customer engagement. As a premium partner of Vidyard, Cognition can help implement and execute your video selling strategy using the Vidyard platform.
From strategic planning to creative, production to analysis, our four-step process to effective and ROI-generating video marketing content can help bring your brand to life. Using our unique framework we will take the core ethos and attitude of your brand and, using time-tested psychological principles, deliver evergreen, engaging video marketing campaigns that motivate your audience to take action. [Find out more]