Your website remains the foundation to all your digital marketing strategy.
We have been building websites for more than 20 years and while the tactics and technology have advanced, the basic function of any website, to engage visitors, has not changed.
The user experience (UX) determines the value your prospects and customers get from engaging with your website. Effective web design refers to the overall usability of your site, the ease with which users can find what they want and the satisfaction of engaging with a website built around user-centric principles. The best way to ensure your website delivers this experience is to build it beginning with a detailed briefing process that encompasses extensive scoping ranging from Google Analytics and Competitor and Optimisation Audits to well-defined audience segmentation.
This should be followed by content, conversion and journey planning before you move onto the implementation phase. Finally, you test and launch your site while ensuring you have a clear strategy for ongoing refinement based on the analytics and reporting processes you have set up.
We can build your site in many coding languages and an increasing number of our clients are opting to use our expertise in HubSpot CMS, which has many benefits, including:
- Combined CMS and CRM
- Responsive web design
- Fast load time
- High degree of protection against against DDoS and hacking
- Almost 100% uptime guaranteed
- Extensive content creation, management and optimisation tools
- Personalised, through-funnel reporting and analytics
There are a large and continually growing number of content management systems we use to build websites. Perhaps the best known Open Source platform is WordPress, which is used to build everything from small sites to large enterprise-level websites.
Established WordPress alternatives include Joomla or Drupal. However, while Joomla is good in the number of extensions it provides to enable user-generated content and Drupal is generally considered to excel at enterprise-level websites, neither has the sheer volume of options and plug-ins nor the depth of community support as WordPress. It also has effective eCommerce PlugIns such as WooCommerce, which means it’s a viable alternative to dedicated eCommerce platforms such as Magento. Occasionally, however, no CMS can deliver what you want and that’s when you need to look at bespoke web development. This can range from enhancements to your existing CMS to complex, custom integrations.