83% reduction in cost per lead in four months

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“The new site and new logo for our bags and tabards have all been really well received. Our online responses have doubled in just a few weeks and more agencies and marketing companies are contacting and using us. We generated £8,000 in new revenue last week alone.”
Simon Greatbatch Director Letterbox Distribution
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Challenge

Letterbox Distribution is a direct marketing specialist operating in the greater M25 area.

The company had an impressive client portfolio based largely around publishers and local governments and wanted to expand the business into new markets. Letterbox was finding it difficult to get traction in a very saturated market and rather than keep doing what they’d been doing, with little success they recognised conducting a strategic review of marketing and competitor landscape was imperative for hitting the business's long term goals.

Outcome

  • 100% increase in quality PPC leads

  • 83% reduction in cost per lead in 4 months

  • Online responses doubled in first two weeks of launch

  • Generated £8,000 in new revenue in first week of campaigns

  • Positive customer feedback exceeded all satisfaction levels to date

  • Contact database grew faster than any previous month to date

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