Seed Property Consultants create bespoke property investment strategies for clients with over £100,000 to invest.
Seed faced the following challenges:
Brand awareness was low
Lead generation activity was sporadic
There was little proactive marketing activity
They had built a strong business offering and needed help to promote it.
On the basis of our Route to Growth process, we:
Identified key objectives for 6 months, 12 months and beyond
Identified the key target market of married men in professional roles
Created an evidence-based 12 month marketing plan that integrated tactics from all elements of the marketing mix across multiple channels, ensuring there was a robust platform in place capable of meeting every key objective.
While our relationship with Seed is in its infancy, our focused approach is already having far-reaching effects.
The Cognition effect
After 3 months, Seed now have:
A process for generating sustainable, profitable growth
Clarity of purpose within the business
Clear metrics through which everyone, including Cognition, is accountable for their actions.
“The approach taken by Cognition was very refreshing in that there is a clear strategy formed on the back of data and market analysis relevant to our business. Without defining key pillars such as the personas of the individuals we are targeting for example would mean that we would not know how to engage with them. I think we are inheriting the capability of a very talented team who are enabling us to realise the potential of our business.”