Solo Expenses



Solo Expenses is the only mobile phone app specifically created to help sole traders manage their business expenses. 

With more than 1.5 million apps in the Apple and Android app stores, the mobile application market has become a highly competitive space for developing and marketing new apps. We were tasked with ensuring Solo Expenses cut through the noise in today’s saturated market, generating awareness, visibility and sustained growth.

The brand platform

We carried out a strategic review of Solo Expenses’ existing marketing and competitor landscape, using the insight to develop a proposition and visual identity that homed in on the app’s strengths and carved a niche in the market. We rolled out the new brand to a fun and engaging website. We then drove prospects to the website and app stores through email, social media, content, viral and search marketing. A PR strategy complemented these efforts, generating endorsements and awareness.

Solo is like my personal financial assistant. Only more reliable and less moody!


The result

We provided the client with a strong proposition and valuable brand platform that has enabled them to firmly establish themselves in the market, spearhead growth and achieve their strategic goals.

In the client’s words: “We’ve been wowed!”

Get in touch today to see how our expert team can help grow your business

Contact the Cognition team

T: 0800 7810247


9 New Street,
+44 (0)203 5977 300


4A Dormer Place
Leamington Spa,
CV32 5AE
+44 (0)1926 330800