Marketing without a clear sales focus cannot be successful. Putting leads into the top of the funnel is useless unless you also nurture and track them until they close or die.
Run by Dr. Peter Hughes, psychologist and co-founder of one of the UK’s leading digital marketing agencies.
For more than 20 years we have specialised in making sales and marketing work together.
You will learn:
- What marketing needs to deliver to sales and sales needs to deliver to marketing
- The six behaviours that will make or break your marketing and sales funnel
- How to optimise your funnel
- The three types of sales lead and how to work them
- The numbers that matter as a lead moves through the funnel
- The behaviours that make or break sales teams
Cognition Training is at the forefront in helping mid-market business and global corporations, rationalise their marketing strategies.
Based on our industry-leading blend of marketing, psychology and technology, our courses and workshops have been held in the UK, Latin America, Europe, Russia and Asia with one core aim: to foster effective digital thinking and the many commercial benefits it delivers.