Course | Decision Science and The Psychology of Buyer Behaviour

Course | Decision Science and The Psychology of Buyer Behaviour

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This groundbreaking course looks at how people buy and how you can influence their behaviour

Run by Dr. Peter Hughes, psychologist and co-founder of one of the UK’s leading digital marketing agencies.

You will learn the power of Digital Thinking and how it can transform the results you get from your marketing tactics.


You will learn:

  • The difference between System 1 and System 2 thinking
  • The basics of decision science
  • The reasons why with e-commerce shopping cart to order is a perilous online journey and how you can optimise it
  • The key to creating content that converts
  • The psychology of buyer behaviour
  • The one word, more than any other in the English language, that makes people buy 

Cognition Training is at the forefront in helping mid-market business and global corporations, rationalise their marketing strategies.

Based on our industry-leading blend of marketing, psychology and technology, our courses and workshops have been held in the UK, Latin America, Europe, Russia and Asia with one core aim: to foster effective digital thinking and the many commercial benefits it delivers.



Get in touch today


Our blend of digital marketing, psychology and technology, is delivering tangible value to SMEs and global corporations in territories as diverse as the UK, Europe, the Americas, Russia & Asia.

They can also deliver value to you.

T: +44 121 725 3966