We all love it when we win.
But when we lose out on something? The emotions almost always feel stronger (and a lot worse).
Multiple positive experiences are always needed to counteract a negative one. We strive to avoid losing far more than we aim to gain - and you can leverage this powerful bias within your own marketing strategies, if you know how….
Download our guide to discover 4 lessons from the world of psychology and how to apply them to your brand to generate results.