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How Marketing Agencies Burn Your Cash

You can’t keep burning cash on marketing that doesn’t deliver sales. When it comes to marketing, the principal difference between large, global..

Discover how to reap the business benefits of inbound marketing

Traditional, outbound marketing is a method companies would use to seek out prospects and interrupt them in their journey as a potential buyer. However,..

Building brand awareness in the digital age

Branding today It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place. In fact, 70% of..

Biases, Experts and 5 Steps to Building an Effective Marketing Strategy

Businesses hire marketing agencies to achieve commercial objectives. They do this in the belief they are hiring expertise that can deliver results they..

COS and effect on the new Cognition website

Content personalised to every user. Automatically adapts to all screen sizes. Simple to design and build. The all-in-one inbound marketing software..

Be Mobile First or Risk Being Google Last

Here’s the lowdown on major indexing change You may (or may not) have heard about Google’s “Mobile First” indexing and you may (or may not) be wondering..

Why Facebook Microtargeting Works for B2B Businesses

There are many myths about the differences between B2B and B2C marketing. The biggest myth is about the supposed difference between how consumers and..

Don’t get spooked by your marketing this Halloween

The marketing landscape is rapidly changing. Traditional, interruptive marketing (cold calling, eshots, display banners, advertising) is nowhere near as..

Discover how you can Create a Successful Marketing Strategy

  Sir Alan Sugar doesn’t like marketing.  He describes a marketing budget as money he’s “p****d up a wall”. Sir Alan’s views are held by many of the..

Steps to a Winning Export Market Entry Strategy

  In my last blog, ‘Selling into Europe – First Steps’, we set out the need for core market intelligence to establish the key market data on paper. I..

Disruptive Start-Ups: Threat or Opportunity for Agri-Tech

There is a pipeline of spectacular technological developments that are shaping up to transform the Ag-Tech sector. In other industries, who would have..

What is Effective Marketing?

What is Effective Marketing? For many businesses, the effectiveness of marketing is simply the number of leads generated by specific tactical..

“The only thing we have to fear is fear itself.”

Those famous words, spoken by the Franklin D. Roosevelt during his first Presidential address at the height of the Great Depression, have become a part of..

Selling into Europe – first steps

Selling into Europe – first steps Do you want to sell to 508 million European customers? If Yes, what next….?  In my last blog (Get a European Base –..

Why Marketing Agencies Over-Promise and Under-Deliver

  Why Marketing Agencies Over-Promise and Under-Deliver   In any commercial transaction, there are two parties: a buyer and a seller. When things go..