How does a Finnish company enter the UK market from a standing start and over the first three months witness: A 68.6% increase in Amazon sales rankings A..
Gone are the days of flyers through letterboxes and carrier pigeons. Today, it’s all about content marketing. Savvy consumers and business leaders have..
Photo courtesy of STV Productions There’s been a murrrrder! That classic line from television’s Taggart police series takes me back. But not to gritty..
Traditional, outbound marketing is a method companies would use to seek out prospects and interrupt them in their journey as a potential buyer. However,..
Businesses hire marketing agencies to achieve commercial objectives. They do this in the belief they are hiring expertise that can deliver results they..
There are many myths about the differences between B2B and B2C marketing. The biggest myth is about the supposed difference between how consumers and..
The marketing landscape is rapidly changing. Traditional, interruptive marketing (cold calling, eshots, display banners, advertising) is nowhere near as..
Sir Alan Sugar doesn’t like marketing. He describes a marketing budget as money he’s “p****d up a wall”. Sir Alan’s views are held by many of the..