For many businesses, the effectiveness of marketing is simply the number of leads generated by specific tactical activity. While lead generation is an..
Lead generation is a key objective for marketers. But it is also a difficult and time-consuming task. Surprisingly, only 10% of marketers feel that their..
There are many variants to the marketing and sales funnel, and they all share a linear progression from first contact to close and beyond into renewals..
Bags, box sets and bric-a-brac: a day in the life of a charity sorter. Here at Cognition, we are making efforts to give back to the city we now call home..
A staggering 6,829 new marketing technologies (apps, online platforms, social channels) have been launched between 2011 and 2018, with more new..
Delivering great marketing plans that include events, conferences, PR, newsletters and all that we now know as “the marketing mix”, is bread and butter..
In 2018, digital marketing is a complex term encompassing a huge variety of tactics and strategies, so it can be difficult knowing where to start when..
Manufacturing is enjoying a rosy period of economic growth in 2018 – but experts are cautious as uncertainty around Brexit continues. A new report from..
HubSpot has been around since 2006 and Cognition has been an agency partner for much of that time. We have watched the company grow, seen incredible..
The link between luxury and status is accepted universally: the more money you have, the more you can spend on buying things which are of little..
August, for many it’s just written off. But it needn't be. However, if you’re looking to boost sales, you will have to face these three pressing..
According to a Deloitte survey published in the Wall Street Journal in 2017 interviewing some 424 Chief Marketing Officers (CMOs), tech software and..
As debate about the type of Brexit deal the UK should negotiate continues, concerns around the future of UK manufacturing have started to increase.At the..
In the eyes of the average person today, the word data is at once emblematic of our most private secrets, and the currency of a criminal underworld of..
“Bros” are in the news this week. Not ‘80’s pop sensations Matt and Luke (and Craig…) but royalty in all its forms. Prince Harry has asked brother..
