cognition blog


Hubspot’s CMS Hub is perfect for growing businesses

Leading growth platform HubSpot has just launched CMS Hub, a content management system that scales in line with business growth and takes the pain out of..

How the Right CRM System can Help Grow your Business

The customer is everything.  It is the relationships your business enjoys with its customers that determines its success. Customers generate sales, give..

Seven Steps To Writing Online Copy That Converts

Content is a crowded market. With brands like John Lewis and Nike now competing for your attention against established media broadcasters such as Sky and..

How To Create A Content Marketing Plan That Works

The goal of content marketing is to educate, inform and persuade our ideal audience that your brand is the best. In order to do this we create and share..

5 ways to support your team when working remotely

With social isolation in full swing, the viability of remote working as a tool for business productivity is being tested at scale. Leaders everywhere have..

How To Improve Productivity In Online Meetings

Account Director Sophie Easthope has first hand experience managing clients in multiple time-zones and is well-equipped to advise on how to keep video..

Crazy Conversations: How They Destroy Businesses and What You Can Do To Stop Them

We know when we’re in the middle of one. We struggle to find a way out. We get so frustrated we don’t even know how it started. In the end, it reaches the..

Triple hire for Birmingham marketing, sales and psychology consultancy

Birmingham-based marketing, sales and psychology consultancy Cognition has welcomed three new recruits to support its rapid business growth. Cognition has..

Business leaders spill the beans on the secrets of their success

More than 80 delegates gathered in Birmingham to hear insider tips of fast business growth at a one-day event hosted by Cognition and BGF. We recently..

Cognition is now one of the biggest HubSpot Diamond Partners in EMEA

As one of the early adopters of sales and marketing software provider HubSpot, we are proud to announce that we have reached the highest level of..

Going for growth – mind over matter?

For many entrepreneurs, the time comes when they want to up the ante and scale their business to realise its potential. Yet, of the six million SME..

“We doubled our turnover thanks to Cognition”: A testimonial from Sparc Systems

Looking back, it’s surprising just how much we did not know about marketing, market development and brand awareness.  Sparc Systems had come a long way..

Intern diaries: My time at Cognition

My name is Dan, I’m 21 and I have just graduated from Nottingham Trent University where I studied Business Management and Marketing. After graduating in..

Personalisation for Membership Organisations: The Next Digital Curve

Personalisation in an analogue world is when the owner of your local Indian Restaurant greets you at the door and says, ‘Hello Mr Berry, would you like..

How to Sell and Implement Software Using the Human Brain

According to the CHAOS Report, between 2011 and 2015 just 28.8% of software implementations were considered successful, with the highest failure rate..