Designing with DEIA in Mind
Designing with DEIA in Mind
Design inclusively with DEIA in mind for neurodiverse audiences while maintaining your brand's identity with these 3 key points.
The Psychology of Smart Messaging: The Economist
Discover how The Economist used the illusory superiority bias to boost subscriptions by 95% through psychology-led, smart, standout messaging.
Choice Overload
Think about the last time you felt overwhelmed with choice. Scrolling through Netflix for what feels like an age? Feeling stumped about which pastry to choose when you visit your local bakery?
How Hyperbolic Discounting Shapes Decisions and What it Means for Brands
When making decisions, humans tend to opt for instant rewards, rather than wait for something greater down the line. This tendency is known as hyperbolic discounting and is a critical factor in…
TEDxAston University | How we break. How we heal.
Dr. Peter Hughes, Cognition's CEO delivered an inspirational and deeply personal talk on finding hope amongst life’s difficulties at Aston University’s TEDx event.
Become an Employer of Choice
Cut through the noise and authentically become an employer of choice, elevating your employer brand.
How to Successfully Engage Out-of-Market B2B Prospects: The Information Gap Theory
How many recent B2B marketing strategies have you seen that focus on ‘demand generation’? We’re betting quite a few…
Why brands must express their core virtues and values
Virtue signalling: Why brands must express their core virtues and values
