cognition blog

Value occurs with online content when it gets seen, shared and connected to an audience. It’s fair to say we are spending less time searching terms on..

Your website is the most important tool you have for converting your visitors into customers. Businesses invest in driving traffic to their sites but,..

How does a Finnish company enter the UK market from a standing start and over the first three months witness: A 68.6% increase in Amazon sales rankings A..

Gone are the days of flyers through letterboxes and carrier pigeons. Today, it’s all about content marketing. Savvy consumers and business leaders have..

Photo courtesy of STV Productions There’s been a murrrrder! That classic line from television’s Taggart police series takes me back. But not to gritty..

You can’t keep burning cash on marketing that doesn’t deliver sales. When it comes to marketing, the principal difference between large, global..

Traditional, outbound marketing is a method companies would use to seek out prospects and interrupt them in their journey as a potential buyer. However,..

Branding today It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place. In fact, 70% of..

Businesses hire marketing agencies to achieve commercial objectives. They do this in the belief they are hiring expertise that can deliver results they..

Content personalised to every user. Automatically adapts to all screen sizes. Simple to design and build. The all-in-one inbound marketing software..

Here’s the lowdown on major indexing change You may (or may not) have heard about Google’s “Mobile First” indexing and you may (or may not) be wondering..

There are many myths about the differences between B2B and B2C marketing. The biggest myth is about the supposed difference between how consumers and..

The marketing landscape is rapidly changing. Traditional, interruptive marketing (cold calling, eshots, display banners, advertising) is nowhere near as..

  Sir Alan Sugar doesn’t like marketing.  He describes a marketing budget as money he’s “p****d up a wall”. Sir Alan’s views are held by many of the..

  In my last blog, ‘Selling into Europe – First Steps’, we set out the need for core market intelligence to establish the key market data on paper. I..