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Creating content to get shared

Value occurs with online content when it gets seen, shared and connected to an audience. It’s fair to say we are spending less time searching terms on..

The Anatomy of a Lead Generating Website

Your website is the most important tool you have for converting your visitors into customers. Businesses invest in driving traffic to their sites but,..

How Elisa Live penetrated a new market AND saw a 68.6% rise in Amazon sales rankings in the meantime

How does a Finnish company enter the UK market from a standing start and over the first three months witness: A 68.6% increase in Amazon sales rankings A..

Six Stages of Content Marketing Success [Guide]

Gone are the days of flyers through letterboxes and carrier pigeons. Today, it’s all about content marketing. Savvy consumers and business leaders have..

Murrrder winning business? How to harness the full power of HubSpot

Photo courtesy of STV Productions There’s been a murrrrder! That classic line from television’s Taggart police series takes me back. But not to gritty..

How Marketing Agencies Burn Your Cash

You can’t keep burning cash on marketing that doesn’t deliver sales. When it comes to marketing, the principal difference between large, global..

Discover how to reap the business benefits of inbound marketing

Traditional, outbound marketing is a method companies would use to seek out prospects and interrupt them in their journey as a potential buyer. However,..

Building brand awareness in the digital age

Branding today It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place. In fact, 70% of..

Biases, Experts and 5 Steps to Building an Effective Marketing Strategy

Businesses hire marketing agencies to achieve commercial objectives. They do this in the belief they are hiring expertise that can deliver results they..

COS and effect on the new Cognition website

Content personalised to every user. Automatically adapts to all screen sizes. Simple to design and build. The all-in-one inbound marketing software..

Be Mobile First or Risk Being Google Last

Here’s the lowdown on major indexing change You may (or may not) have heard about Google’s “Mobile First” indexing and you may (or may not) be wondering..

Why Facebook Microtargeting Works for B2B Businesses

There are many myths about the differences between B2B and B2C marketing. The biggest myth is about the supposed difference between how consumers and..

Don’t get spooked by your marketing this Halloween

The marketing landscape is rapidly changing. Traditional, interruptive marketing (cold calling, eshots, display banners, advertising) is nowhere near as..

Discover how you can Create a Successful Marketing Strategy

  Sir Alan Sugar doesn’t like marketing.  He describes a marketing budget as money he’s “p****d up a wall”. Sir Alan’s views are held by many of the..

Steps to a Winning Export Market Entry Strategy

  In my last blog, ‘Selling into Europe – First Steps’, we set out the need for core market intelligence to establish the key market data on paper. I..