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The 10 biggest B2B website mistakes and...

Are you losing potential leads because of a poorly performing website? Check these common mistakes made by B2B brands and fix the issues that are limiting your conversions.

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5 things you need to know about HubSpot’s new...

Get up to speed on HubSpot’s latest addition to its expanding CRM platform.

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4 compelling reasons to invest in a Customer...

Customer Relationship Management (CRM) systems allow you to manage your interactions with current and potential customers.

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54 Sales Statistics to Help You Sell More in 2021

Sales is often seen as a subjective art – reliant on the personal talents, charms and luck of individuals.

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Cognition co-founds DXG, a world-leading group of...

Cognition has joined forces with three other leading HubSpot agencies to form DXG – one of the largest HubSpot Partner Groups in the world and an international collective of digital marketing...

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The Science of Storytelling

Storytelling has been a buzz word in business for many years, but few understand it or do it well.

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What is social proof and how can you leverage this...

Social proof is a psychological and social phenomenon wherein people imitate the actions and behaviour of others in a given situation.

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10 PPC trends you can’t ignore in 2021

PPC is as fluent and dynamic as it ever has been. The best practices from a couple of years ago may not be the best practices today as the industry evolves to get better and to adapt to changing...

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Why digital marketing fails

The marketing world is a demanding, ever-changing environment. Businesses not only have to keep up with current trends and industry developments, but also stay ahead of their competitors and stay...

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