Blog

The Psychology of Flat Pack Loyalty: The IKEA Effect

Walk into any IKEA, and you’ll see plenty of shoppers happily wheeling out boxes of flat-pack furniture. Despite knowing they’ll soon face hours of potential puzzling over cryptic instructions, bags of unidentifiable screws (and the occasional missing Allen key), they’re still embracing it - ready to tackle the effort for that all-important sense…

The Rise of the Labubu … Scarcity + Surprise = Outright Addiction

What can a weird-looking creature that resembles an 80s gremlin teach us about psychology and behavioural science? Well, quite a lot, as it happens!

The Psychology of Smart Messaging: General Electirc

Discover how General Electric used tribal cues to connect with their audience to win hearts, minds, and those all-important conversions.

AI and Human Biases: is Behavioural Science the answer?

Mustafa Suleyman, the co-founder of Google DeepMind wrote about AI, that its ‘vast, almost instantaneous consumption of information is not just difficult to comprehend; it's truly alien'.

Designing with DEIA in Mind

Design inclusively with DEIA in mind for neurodiverse audiences while maintaining your brand's identity with these 3 key points.

The Psychology of Smart Messaging: The Economist

Discover how The Economist used the illusory superiority bias to boost subscriptions by 95% through psychology-led, smart, standout messaging.

Choice Overload

Think about the last time you felt overwhelmed with choice. Scrolling through Netflix for what feels like an age? Feeling stumped about which pastry to choose when you visit your local bakery?

How Hyperbolic Discounting Shapes Decisions and What it Means for Brands

When making decisions, humans tend to opt for instant rewards, rather than wait for something greater down the line. This tendency is known as hyperbolic discounting and is a critical factor in…

TEDxAston University | How we break. How we heal.

Dr. Peter Hughes, Cognition's CEO delivered an inspirational and deeply personal talk on finding hope amongst life’s difficulties at Aston University’s TEDx event.

Blog

The Psychology of Flat Pack Loyalty: The IKEA Effect

The Psychology of Flat Pack Loyalty: The IKEA Effect

The Rise of the Labubu … Scarcity + Surprise = Outright Addiction

The Psychology of Smart Messaging: General Electirc

AI and Human Biases: is Behavioural Science the answer?

Designing with DEIA in Mind

The Psychology of Smart Messaging: The Economist

Choice Overload

How Hyperbolic Discounting Shapes Decisions and What it Means for Brands

TEDxAston University | How we break. How we heal.

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