COG-logo_strap_wht
  • Services
    • Audience Insight
    • Messaging & Creative
    • Strategy & Planning
    • Employer Branding
    • Leadership Development
    • Strategic AI Services
  • Resources
    • School of Marketing Psychology
    • Thinking
  • Work
  • About
    • Who Are We
    • The Cognition Brain
    • Leadership Team
    • Scientific Board
    • Careers
  • Scientific Board
  • Contact
Thinking

Blog

How Hyperbolic Discounting Shapes Decisions and What it Means for Brands

How Hyperbolic Discounting Shapes Decisions and What it Means for Brands

How Hyperbolic Discounting Shapes Decisions and What it Means for Brands

When making decisions, humans tend to opt for instant rewards, rather than wait for something greater down the line. This tendency is known as hyperbolic discounting and is a critical factor in shaping customer behaviour.
TEDxAston University | How we break. How we heal.

TEDxAston University | How we break. How we heal.

Dr. Peter Hughes, Cognition's CEO delivered an inspirational and deeply personal talk on finding hope amongst life’s difficulties at Aston University’s TEDx event.
Become an Employer of Choice

Become an Employer of Choice

Cut through the noise and authentically become an employer of choice, elevating your employer brand.
How to Successfully Engage Out-of-Market B2B Prospects: The Information Gap Theory

How to Successfully Engage Out-of-Market B2B Prospects: The Information Gap Theory

How many recent B2B marketing strategies have you seen that focus on ‘demand generation’? We’re betting quite a few…
Why brands must express their core virtues and values

Why brands must express their core virtues and values

Virtue signalling: Why brands must express their core virtues and values
Virtue Signalling Across B2B and B2C Markets

Virtue Signalling Across B2B and B2C Markets

From B2B to B2C: Does virtue signalling really differ?
Defining Your Brand Messaging and Proposition

Defining Your Brand Messaging and Proposition

Why segmentation is the key to defining an effective brand proposition Targeted brand messaging that resonates and cuts through is crucial.
Why Psychology is So Important in Marketing

Why Psychology is So Important in Marketing

Why is psychology so pivotal in branding and marketing?
Brand Colour Psychology: A Powerful Driver of Consumer Connections

Brand Colour Psychology: A Powerful Driver of Consumer Connections

Every detail counts in the world of smart marketing. From words to imagery, everything plays a pivotal role in shaping how a brand is perceived. However, one of the most subtle yet powerful tools in…
1 2 3 4 5
  • About
    • Who Are We
    • The Cognition Brain
    • Leadership Team
    • Scientific Board
    • DXG
    • Contact
    • Careers
  • Services
    • Research & Insight
    • Digital Brand & Creative
    • Digital Strategy & Planning
    • Internal Communication
  • Resources
    • Work
    • Thinking
  • Supporting Services
    • Brand Identity
    • Customer Experience
    • HubSpot
    • SEO
    • PPC
    • Email Marketing
    • Social Media
    • Psychology & Marketing
    • Content Strategy
    • Fractional CMO

  • Birmingham

    Arca
    Temple Row 
    Birmingham
    B2 5AF
    +44 121 368 7521

    London

    52 Tabernacle Street 
    London
    EC2A 4NJ
    +44 20 4586 1470

    Manchester

    Peter House
    Oxford St
    Manchester
    M1 5AN
    +44 161 524 6531

    Palma de Mallorca

    La Rambla 13, 1st floor
    Palma
    07003
    +34 932 20 89 59

    New York

    230 Park Avenue 3rd & 4th Floor
    New York
    NY 10169
    United States
    +1 347 380 8409

Innovation In Business
Midllands Enterprise Award
Google
SME 2024 winner
Cog partner hubspot
Middle Enterprise Award
SME Nothern 2023 winner
Panda doc
Zoom
  • ©2025 Cognition Agency
  • Privacy policy
  • Terms & Conditions
  • Anti Slavery Policy
  • Sustainability Policy
  • Contact Form
  • RSS
  • Sitemap
Part of DXG