Personalisation in an analogue world is when the owner of your local Indian Restaurant greets you at the door and says, ‘Hello Mr Berry, would you like..
According to the CHAOS Report, between 2011 and 2015 just 28.8% of software implementations were considered successful, with the highest failure rate..
Digital marketing is moving at a bewildering rate. The Martech 5000 analysis now reports that 7,040 new digital marketing technologies are now available..
For many businesses, the effectiveness of marketing is simply the number of leads generated by specific tactical activity. While lead generation is an..
More than 60 delegates attended an event hosted by Cognition at the iconic Cube Building in Birmingham, featuring speakers from Cognition, HubSpot and an..
HubSpot experts will be offering digital marketers tips and tricks to generate and close inbound leads at a new one-day event, hosted by Cognition...
We used to laugh at the attention span of a goldfish, widely accepted to be 9 seconds at best. We’re not laughing anymore. One of the reasons is a..
Digital Transformation is not a matter of choice: it’s a matter of survival. As one of the UK’s leading digital marketing agencies, we have undertaken..
I didn’t want to run today - firstly because it was windy and I knew it would be a b*tch of a run, and secondly because I actually just wanted to sit in..
Interviews, Inquisitions and the power of social media It’s an age-old tactic, “sell me this pen” but it was brought to more widespread attention in the..
Lead generation is a key objective for marketers. But it is also a difficult and time-consuming task. Surprisingly, only 10% of marketers feel that their..
There are many variants to the marketing and sales funnel, and they all share a linear progression from first contact to close and beyond into renewals..
Bags, box sets and bric-a-brac: a day in the life of a charity sorter. Here at Cognition, we are making efforts to give back to the city we now call home..
A staggering 6,829 new marketing technologies (apps, online platforms, social channels) have been launched between 2011 and 2018, with more new..
Delivering great marketing plans that include events, conferences, PR, newsletters and all that we now know as “the marketing mix”, is bread and butter..
