We used to laugh at the attention span of a goldfish, widely accepted to be 9 seconds at best. We’re not laughing anymore. One of the reasons is a..
Digital Transformation is not a matter of choice: it’s a matter of survival. As one of the UK’s leading digital marketing agencies, we have undertaken..
I didn’t want to run today - firstly because it was windy and I knew it would be a b*tch of a run, and secondly because I actually just wanted to sit in..
Interviews, Inquisitions and the power of social media It’s an age-old tactic, “sell me this pen” but it was brought to more widespread attention in the..
For many businesses, the effectiveness of marketing is simply the number of leads generated by specific tactical activity. While lead generation is an..
Lead generation is a key objective for marketers. But it is also a difficult and time-consuming task. Surprisingly, only 10% of marketers feel that their..
There are many variants to the marketing and sales funnel, and they all share a linear progression from first contact to close and beyond into renewals..
Bags, box sets and bric-a-brac: a day in the life of a charity sorter. Here at Cognition, we are making efforts to give back to the city we now call home..
A staggering 6,829 new marketing technologies (apps, online platforms, social channels) have been launched between 2011 and 2018, with more new..
Delivering great marketing plans that include events, conferences, PR, newsletters and all that we now know as “the marketing mix”, is bread and butter..
In 2018, digital marketing is a complex term encompassing a huge variety of tactics and strategies, so it can be difficult knowing where to start when..
Manufacturing is enjoying a rosy period of economic growth in 2018 – but experts are cautious as uncertainty around Brexit continues. A new report from..
HubSpot has been around since 2006 and Cognition has been an agency partner for much of that time. We have watched the company grow, seen incredible..
The link between luxury and status is accepted universally: the more money you have, the more you can spend on buying things which are of little..
August, for many it’s just written off. But it needn't be. However, if you’re looking to boost sales, you will have to face these three pressing..
