Why brands must express their core virtues and values
Why brands must express their core virtues and values
Virtue signalling: Why brands must express their core virtues and values
Dr Peter Hughes
Dr. Peter Hughes is a specialist in communication psychology with a particular interest in brand psychology. He founded the Cognition Scientific Board, now acknowledged as the UK’s foremost board of advisors with expertise in psychology, neuroscience and statistics. Peter has managed over 200 research, messaging, segmentation and growth projects for clients in more than 25 countries in EMEA, the US, LATAM and APAC. He has appeared in more than 60 television documentaries, delivers talks and runs workshops in the UK and internationally on psychology, decision science and leadership.
Defining Your Brand Messaging and Proposition
Why segmentation is the key to defining an effective brand proposition Targeted brand messaging that resonates and cuts through is crucial.
How Psychology Can Inform Your Use of Data
Work smarter, not harder: The marketing psychological power of simplifying your data
Employer Brand - How to Keep and Retain Talent
Less talk, more action: Boost your employer brand and attract today’s top talent
The Anchoring Bias
Discover the impact of anchoring bias in marketing psychology. Learn how to leverage this psychological tool to influence decision-making and enhance your promotional strategies.
Introducing the School of Marketing Psychology
Introducing the UK’s First School of Marketing Psychology: A Must-Have Resource for Modern Marketers
