cognition blog


Dr Peter Hughes

Dr Peter Hughes
Psychologist, writer and co-founder of Cognition
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Recent Posts

Crazy Conversations: How They Destroy Businesses and What You Can Do To Stop Them

We know when we’re in the middle of one. We struggle to find a way out. We get so frustrated we don’t even know how it started. In the end, it reaches the..

How to Sell and Implement Software Using the Human Brain

According to the CHAOS Report, between 2011 and 2015 just 28.8% of software implementations were considered successful, with the highest failure rate..

Digital Marketing in 8 Seconds

We used to laugh at the attention span of a goldfish, widely accepted to be 9 seconds at best.     We’re not laughing anymore.   One of the reasons is a..

Technology, Psychology and The Future of Digital Transformation

Digital Transformation is not a matter of choice: it’s a matter of survival. As one of the UK’s leading digital marketing agencies, we have undertaken..

HubSpot and the Automation of Luxury Brands

The link between luxury and status is accepted universally: the more money you have, the more you can spend on buying things which are of little..

Leads, sales and how to do marketing in August

August, for many it’s just written off. But it needn't be. However, if you’re looking to boost sales, you will have to face these three pressing..

How Marketing Agencies Burn Your Cash

You can’t keep burning cash on marketing that doesn’t deliver sales. When it comes to marketing, the principal difference between large, global..

Why Route to Growth is the only route to growth.

Every business needs growth and every marketing agency is expected to deliver it. Few of them do. Why? One of the main reasons is they mistake luck for..

7 tips for dealing with the media (from a former journalist)

So, you’re the company spokesperson. Big deal, I hear you say. Well, actually, yes it is, especially if the media have set their sights on speaking to you..