Cognition Blog

Marginal Returns and the Case for Simplicity in Marketing

Marginal Returns and the Case for Simplicity in Marketing

by Dr Peter Hughes on June 22, 2022
Any human group, from small teams to large civilisations, requires energy and resources for its maintenance and continuous development. As complexity increases, energy...
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Psychology Tips for Digital Marketing in 2022

Psychology Tips for Digital Marketing in 2022

by Dr Peter Hughes on January 24, 2022
There is no longer any excuse if you misinterpret or misuse your marketing data. Marketing is the science of persuasion. Yet many businesses who have failed to get...
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Cognition partners with Aston University to trial new marketing technology

by Dr Peter Hughes on November 9, 2020
Cognition has been awarded a groundbreaking Knowledge Transfer Partnership with Aston University.   We have partnered with Aston University to trial...
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The Secrets of Marketing Effectiveness

by Dr Peter Hughes on September 11, 2020
In a post-pandemic world, the pressure to achieve ROI from marketing budgets is greater than ever. That’s why we’ve put together this guide on marketing effectiveness....
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Digital Marketing Strategy and Business Recovery

by Dr Peter Hughes on July 29, 2020
The principles of building an effective digital marketing strategy are disarmingly simple:  Identify the problem you want digital marketing to solve (e.g. number of web...
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Data, Debt and Mental Health

by Dr Peter Hughes on July 2, 2020
The debt burden on economies, businesses and individuals has increased dramatically during the pandemic. The effects of this burden on people’s financial and mental...
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How marketing can mitigate the risk of Covid-19

by Dr Peter Hughes on June 25, 2020
Every business faces the same question: How do I maximise commercial opportunity while minimising risk? In normal times this calculation is, at best, an imperfect one....
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Trunki, Dragons’ Den and a Troop of Chimpanzees

by Dr Peter Hughes on June 16, 2020
In one of the most famous episodes of Dragons’ Den, Rob Law was humiliated by the Dragons after Theo Paphitis broke a strap hook on the Trunki ride-on suitcase. Before...
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The Trunki story: Succeeding in business against all the odds

by Dr Peter Hughes on June 11, 2020
Defying the odds in life and business is easy to say but extremely hard to do. What makes it so difficult is that we are often paralysed by the Fear-Habit cycle....
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Crazy Conversations: How They Destroy Businesses

by Dr Peter Hughes on March 5, 2020
We know when we’re in the middle of one. We struggle to find a way out. We get so frustrated we don’t even know how it started. In the end, it reaches the point when we...
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How to Sell and Implement Software Using the Human Brain

by Dr Peter Hughes on July 2, 2019
According to the CHAOS Report, between 2011 and 2015 just 28.8% of software implementations were considered successful, with the highest failure rate linked to the most...
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Digital Marketing in 8 Seconds

by Dr Peter Hughes on April 4, 2019
We used to laugh at the attention span of a goldfish, widely accepted to be 9 seconds at best. We’re not laughing anymore. One of the reasons is a study published by...
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Technology, Psychology and The Future of Digital Transformation

by Dr Peter Hughes on February 28, 2019
Digital Transformation is not a matter of choice: it’s a matter of survival.   As one of the UK’s leading digital marketing agencies, we have undertaken digital...
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HubSpot and the Automation of Luxury Brands

by Dr Peter Hughes on August 13, 2018
The link between luxury and status is accepted universally: the more money you have, the more you can spend on buying things which are of little productive value but...
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Leads, sales and how to do marketing in August

by Dr Peter Hughes on August 1, 2018
August, for many it’s just written off. But it needn't be. However, if you’re looking to boost sales, you will have to face these three pressing challenges:      In most...
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