Cognition Blog
Introducing the School of Marketing Psychology
by Dr Peter Hughes on September 12, 2024
Introducing the UK’s First School of Marketing Psychology: A Must-Have Resource for Modern Marketers In today's crowded market, consumers are constantly bombarded with...
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3 min read
Defining Your Brand Proposition
by Dr Peter Hughes on September 4, 2024
Why segmentation is the key to defining an effective brand proposition Targeted brand messaging that resonates and cuts through is crucial. But how can you be sure...
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1 min read
Employer Brand - How to Keep and Retain Talent
by Dr Peter Hughes on September 4, 2024
Less talk, more action: Boost your employer brand and attract today’s top talent Struggling to make your organisation stand out amongst the noise? In today’s...
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1 min read
Virtue Signalling Across B2B and B2C Markets
by Dr Peter Hughes on September 4, 2024
From B2B to B2C: Does virtue signalling really differ? Whether you’re selling software or sandwiches, virtue signalling is essential across both the B2B and B2C spaces....
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1 min read
Why Psychology is So Important in Marketing
by Dr Peter Hughes on September 4, 2024
Why is psychology so pivotal in branding and marketing? All smart marketers know how important psychology is in marketing. Understanding and utilising core psychological...
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1 min read
Behavioural Economics
by Dr Peter Hughes on September 4, 2024
Nudges: How to influence consumer behaviour Nudges are a fundamental part of psychology, and can be incredibly effective in subtly encouraging your target audience to...
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1 min read
The Anchoring Bias
by Dr Peter Hughes on September 4, 2024
What every marketer needs to know about the anchoring bias Understanding the anchoring bias is a crucial component of any smart marketer’s toolkit. The power of...
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1 min read
Loss Aversion
by Dr Peter Hughes on September 4, 2024
Loss aversion: Why losses weigh so much more than gains We all love it when we win. But when we lose out on something? The emotions almost always feel stronger (and a...
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1 min read
Getting Your Brand B-Corp Ready
by Dr Peter Hughes on September 4, 2024
Core psychological principles to get your brand B-Corp ready Becoming B-Corp certified is about more than ticking boxes. It’s a core driver of showcasing your brand...
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1 min read
How Psychology Can Inform Your Use of Data
by Dr Peter Hughes on August 20, 2024
Work smarter, not harder: The psychological power of simplifying your data When it comes to data, you definitely can have too much of a good thing. Excessive data can...
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1 min read
The Narrative Fallacy and Storytelling in Marketing
by Dr Peter Hughes on August 20, 2024
The power of storytelling in successful marketing Story or statistics? We know what we’d prefer to listen to… Storytelling is the secret sauce of successful branding...
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1 min read
The Biases That Affect Our Decision Making
by Dr Peter Hughes on August 20, 2024
Virtue signalling: Why brands must express their core virtues and values Discover how brands are approaching the complex ground of virtue signalling, and how to strike...
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1 min read
Who Cares Wins: How Values Build Brands
by Dr Peter Hughes on March 28, 2024
There’s been a seismic shift in how brands accumulate equity. Of course, fame still matters but character matters more. In 1899, the American economist Thorstein Veblen...
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4 min read
Human Psychology and Marketing in 2023
by Dr Peter Hughes on November 29, 2022
It is a function of our narcissism that we always imagine that the technologies we create will reimagine our humanity in significant ways. Of course, technological...
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4 min read
Marginal Returns and the Case for Simplicity in Marketing
by Dr Peter Hughes on June 22, 2022
Any human group, from small teams to large civilisations, requires energy and resources for its maintenance and continuous development. As complexity increases, energy...
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4 min read