That is a pretty awesome period of change for membership organisations to try to build a cohesive digital strategy as part of their marketing plan.
This growth in digital has spurred two exponential changes.
This means that industry peers can get easy and instant access to connect and communicate with each other. Where the membership conference or meeting provided this conduit for communication, industry colleagues are now able to bypass this traditional approach through rapid growth in digital communications.
There is now a vast array of good quality content, insights and training materials available, that in the past, professionals could only access through their membership body.
How do membership organisations retain and add value to members in light of these challenges?
The answer is to embrace the ‘third’ challenge. To capture the next wave hitting digital marketing at this time - personalisation. The ability to deliver a personalised digital service offering for members is now in sight.
Find out more by reading the Cognition e-Guide, “How to create winning marketing strategies for member organisations.”
Or for more information on our digital marketing support, please schedule a call with one the team. Simply complete the form below and we'll be in touch.