cognition blog

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Triple hire for Birmingham marketing, sales and psychology consultancy

Cognition has won 12 new clients since January, which has led to revenue growth of more than £1m and a major recruitment drive.

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Personalisation for Membership Organisations: The Next Digital Curve

Personalisation in an analogue world is when the owner of your local Indian Restaurant greets you at the door and says, ‘Hello Mr Berry, would you...

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What Membership Organisations Don't Know About Digital...

Digital marketing is moving at a bewildering rate. The Martech 5000 analysis now reports that 7,040 new digital marketing technologies are now...

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The ‘Third' Thing You Must Know To Achieve True...

A staggering 6,829 new marketing technologies (apps, online platforms, social channels) have been launched between 2011 and 2018, with more new...

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Managing Digital Strategies In Membership Organisations

Delivering great marketing plans that include events, conferences, PR, newsletters and all that we now know as “the marketing mix”, is bread and...

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Technology businesses - how much to spend on marketing...

According to a Deloitte survey published in the Wall Street Journal in 2017 interviewing some 424 Chief Marketing Officers (CMOs), tech software...

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Steps to a Winning Export Market Entry Strategy

 

In my last blog, ‘Selling into Europe – First Steps’, we set out the need for core market intelligence to establish the key market data on...

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Disruptive Start-Ups: Threat or Opportunity for...

There is a pipeline of spectacular technological developments that are shaping up to transform the Ag-Tech sector. In other industries, who would...

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