Cognition Blog
Is Neuromarketing relevant for business?
by John Berry on October 21, 2021
Interpreting and predicting buyer behaviour based on their psychological reactions has seemed far fetched. Wiring up people to technologies, such as...
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3 min read
Effective Marketing for Membership Organisations
by John Berry on September 1, 2020
“Business is all about relationships…. How well you build them determines how well they build your business.” – Brad Sugars Socially distancing is not a great for...
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1 min read
Triple hire for Birmingham marketing, sales and psychology consultancy
by John Berry on November 26, 2019
Cognition has won 12 new clients since January, which has led to revenue growth of more than £1m and a major recruitment drive. Cognition has won 12 new clients since...
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1 min read
Personalisation for Membership Organisations: The Next Digital Curve
by John Berry on July 9, 2019
Personalisation in an analogue world is when the owner of your local Indian Restaurant greets you at the door and says, ‘Hello Mr Berry, would you like the chicken...
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2 min read
What Membership Organisations Don't Know About Digital Marketing
by John Berry on June 26, 2019
Digital marketing is moving at a bewildering rate. The Martech 5000 analysis now reports that 7,040 new digital marketing technologies are now available for...
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2 min read
Achieving True Engagement In Membership Organisations
by John Berry on October 16, 2018
A staggering 6,829 new marketing technologies (apps, online platforms, social channels) have been launched between 2011 and 2018, with more new technologies appearing in...
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1 min read
Managing Digital Strategies In Membership Organisations
by John Berry on October 12, 2018
Delivering great marketing plans that include events, conferences, PR, newsletters and all that we now know as “the marketing mix”, is bread and butter for most...
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2 min read
Technology businesses - how much to spend on marketing to compete?
by John Berry on July 26, 2018
According to a Deloitte survey published in the Wall Street Journal in 2017 interviewing some 424 Chief Marketing Officers (CMOs), tech software and biotech companies...
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3 min read
Steps to a Winning Export Market Entry Strategy
by John Berry on September 15, 2016
In my last blog, ‘Selling into Europe – First Steps’, we set out the need for core market intelligence to establish the key market data on paper. I suggested buying an...
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2 min read
Disruptive Start-Ups: Threat or Opportunity for Agri-Tech
by John Berry on August 30, 2016
There is a pipeline of spectacular technological developments that are shaping up to transform the Ag-Tech sector. In other industries, who would have predicted even...
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1 min read
Selling into Europe – first steps
by John Berry on August 12, 2016
Selling into Europe – first steps Do you want to sell to 508 million European customers? If Yes, what next….? In my last blog (Get a European Base – Fast!), I introduced...
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2 min read
Get a European base – FAST!
by John Berry on July 26, 2016
Get a European base – FAST! So the Brexit architects (Johnson, Gove, Farage etal) have taken to the hills or rather surprisingly, in Boris' case, travelling the world...
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2 min read