Digital marketing is, in relative terms, a recent introduction to the manufacturing industry – albeit one that’s growing in importance all the time. However, some longstanding principles and practices, embedded in manufacturing since WW2, can enable you to optimise the performance of your website.
Read on to discover 3 tips for optimising your manufacturing business’s website.
1. Minimise Waste
One of the key drivers behind post-war manufacturing was the minimisation of waste. After the war, materials were scarce and this compelled manufacturers like Toyota to maximise the utility of the resources they had at their disposal.
Apply the same principles to your website:
2. Deliver the Right Message to the Right People at the Right Time
Just-in-Time (JiT) manufacturing processes, prevalent in the aftermath of WW2, depended on the availability of the right component for the right product at the right time. It was, in essence, a “pull” methodology that relied on information from customers.
High performing manufacturing websites work in the same way:
3. Don’t Separate the Part from the Whole
Effective manufacturing has always depending on knowing how every part, from product components to customer service, fits into the whole.
With your website, use the same principle:
Follow these 3 tips to optimise your website’s performance, attract new customers and delight your current ones.