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Employer Brand Strategy: Preparing for B-Corp Accreditation

Written by Dr Peter Hughes | Sep 3, 2024 11:00:00 PM

Core psychological principles to get your brand B-Corp ready

Becoming B-Corp certified is about more than ticking boxes. 

It’s a core driver of showcasing your brand virtues, and can be hugely beneficial for your employer brand and reputation. 

But, it’s no secret that achieving B-Corp certification takes significant time and resources. In this video, we explore how, with the right guidance and psychological values in place, you can hone in on the true values and culture of your brand - and bring these to B-Corp life.