Core psychological principles to get your brand B-Corp ready
Becoming B-Corp certified is about more than ticking boxes.
It’s a core driver of showcasing your brand virtues, and can be hugely beneficial for your employer brand and reputation.
But, it’s no secret that achieving B-Corp certification takes significant time and resources. In this video, we explore how, with the right guidance and psychological values in place, you can hone in on the true values and culture of your brand - and bring these to B-Corp life.
byDr Peter Hughes
September 4, 2024
Dr. Peter Hughes is a specialist in communication psychology with a particular interest in brand psychology. He founded the Cognition Scientific Board, now acknowledged as the UK’s foremost board of advisors with expertise in psychology, neuroscience and statistics. Peter has managed over 200 research, messaging, segmentation and growth projects for clients in more than 25 countries in EMEA, the US, LATAM and APAC. He has appeared in more than 60 television documentaries, delivers talks and runs workshops in the UK and internationally on psychology, decision science and leadership.
