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H1 - Why Customers Remember the Miss, Not the Match
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Biases in Action
School of Marketing Psychology
The Narrative Fallacy and Storytelling in Marketing
Using Marketing Psychology in Storytelling: Why Stories Win. Learn how the narrative fallacy bias makes stories more compelling and effective in branding and marketing strategies
Featured
Psychology Corner
School of Marketing Psychology
Why Customers Remember the Miss, Not the Match
In our latest blog, Sophie Albert explores the psychology behind those memorable moments and the lessons we can learn from the recent World Cup
Psychology Corner
School of Marketing Psychology
Why Psychology is So Important in Marketing
Why Psychology in Marketing is Crucial: Discover how core psychological principles enhance your branding and compel customer action.
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Featured
Psychology Corner
School of Marketing Psychology
AI Makes Humans Essential, NOT Redundant
In our latest blog, Dr Peter Hughes explores how AI is reshaping human cognition and the rise of cognitive surrender.
Featured
Psychology Corner
School of Marketing Psychology
The Biases Shaping Your 2026 Strategy
In our latest blog, we explore the behavioural science behind the rise of Labubu, a collectible plush that’s sparked global obsession and made Pop Mart’s CEO $1.6 billion richer in 24 hours. The formula? Scarcity + Surprise.
Featured
Cognitive Brands
Psychology Corner
The Psychology of Flat Pack Loyalty: The IKEA Effect
Discover the IKEA Effect - how our tendency to overvalue what we help create can boost customer engagement, loyalty, and pricing power. Learn how to harness this bias while mitigating its drawbacks.
Featured
Psychology Corner
School of Marketing Psychology
The Rise of the Labubu … Scarcity + Surprise = Outright Addiction
In our latest blog, we explore the behavioural science behind the rise of Labubu, a collectible plush that’s sparked global obsession and made Pop Mart’s CEO $1.6 billion richer in 24 hours. The formula? Scarcity + Surprise.
Cognitive Brands
The Psychology of Smart Messaging: General Electirc
Discover how General Electric used tribal cues to connect with their audience to win hearts, minds, and those all-important conversions.
Biases in Action
Psychology
Digital Marketing
Digital Strategy
AI and Human Biases: is Behavioural Science the answer?
How can brand owners ensure that AI generated data and content they use to engage target audiences is being critically evaluated rather than being uncritically accepted?
Biases in Action
Designing with DEIA in Mind
Design inclusively with DEIA in mind for neurodiverse audiences while maintaining your brand's identity with these 3 key points.