Using Marketing Psychology in Storytelling: Why Stories Win

Using Marketing Psychology in Storytelling: Why Stories Win.

Discover why storytelling marketing beats stats and learn how the narrative fallacy bias makes stories more compelling in branding and marketing strategies.

Story or statistics? We know what we’d prefer to listen to.

Storytelling is the secret sauce of successful branding strategies.

We are all inherently story-absorbing sponges, programmed to buy into stories over numbers. Virtually all blanket statements need interventions of authentic, human experiences - making stories the core foundation of effective marketing psychology.

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Download our guide to discover 4 lessons from the world of psychology and how to apply them to your brand to generate results.

byDr Peter Hughes

August 20, 2024

Dr. Peter Hughes is a specialist in communication psychology with a particular interest in brand psychology. He founded the Cognition Scientific Board, now acknowledged as the UK’s foremost board of advisors with expertise in psychology, neuroscience and statistics. Peter has managed over 200 research, messaging, segmentation and growth projects for clients in more than 25 countries in EMEA, the US, LATAM and APAC. He has appeared in more than 60 television documentaries, delivers talks and runs workshops in the UK and internationally on psychology, decision science and leadership.