The Brand Psychology Experts

Audience. Messaging. Strategy.

Cognition is the only branding and marketing agency to combine audience insight, messaging and strategy with a mastery of psychology. 

Everything we do is powered by behavioural economics, psychology and the expertise of our Scientific Board.

Our evidence-based approach is delivering results for organisations of every size in more than 30 countries.

Our methodology
Illustration

What we deliver:

  • Effective audience insights based on robust science and psychology.
  • Messaging frameworks that create clarity and truly differentiate.
  • Brand strategies that unleash demand and deliver lasting value.
  • Marketing strategies that drive growth.
  • Employer brands that build empowered internal teams. 

 

 

A survey of CMOs conducted by PwC found that the perfect balance between science and creativity delivers 2x performance improvements on revenue and 3x on brand. 

Cognition delivers that perfect balance.

 

Our services

Rooted in behavioural science and guaranteed to deliver lasting results. 

 

Audience
insight

Still relying on personas? We use psychology to unlock the decision strategies of your audiences.  

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Messaging
& creative

Tired of not standing out? Only compelling, human messaging can cut through AI content saturation.

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Strategy
& planning

There’s thorough, and there’s Cognition thorough. Trust our decades of experience in building meticulous marketing plans.

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Employer branding

From company values to cultural change programmes, we build the employer brand your people deserve.

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Cognition has been fundamental in helping us define and understand our values and our culture. Their work was invaluable in supporting us on our journey and I can recommend them to any organisation looking to enhance their culture, attract the best talent and develop their people.

Claire Deakin - Head of HR, Tilda
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case studies

Cognition's use of psychology is both original and effective, especially for large organisations like Cisco….They grasped the brief and managed a complex web of internal stakeholders to deliver more than we expected.

Nikki Walker - Cisco
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case studies

After previously working with other consultancies, Cognition brought a clear understanding of psychology and behavioural science to our audience, and this proved much more successful in engaging our investors.

CMO - Wealth & Investment Management Company 
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case studies

Our
work

Tilda | B Corp Certified Business

We helped Tilda to enhance their values and create a progressive internal culture.

Investment House in Saudi Arabia

Engaged UHNWIs and institutional investors in Saudi Arabia, the UAE and Kuwait.

Blatchford

We created a multi-channel campaign to promote their life-changing products.

JLR

Transformed their Christmas strategy leading to a 447% increase in return on ad spend.

Connex Partners

Creating a sophisticated marketing strategy to enable them to achieve their commercial objectives.

Cisco

We helped Cisco to engage with a new audience across multiple EMEA territories.

Transform your brand and creative with psychology.

Get in touch

Our
thinking

The Narrative Fallacy and Storytelling in Marketing

Using Marketing Psychology in Storytelling: Why Stories Win. Discover why storytelling marketing beats stats and learn how the narrative fallacy bias.

The Framing Effect: What marketers need to know about this cognitive bias

‘The Framing Effect’ is one of the typical cognitive biases which affects how decisions are made based on the way in which information is presented.

Unlock a First-Class Employer Brand with the Social Identity Theory

The benefits of crafting a distinctive, sought-after employer brand can’t be overlooked - especially in today’s era of tough competition and high.

The Psychology of Smart Messaging: The Economist

Discover how The Economist used the illusory superiority bias to boost subscriptions by 95% through psychology-led, smart, standout messaging.

More insights

Our culture

More than a marketing agency. 

We are psychologists, neuroscientists, artists, playwrights and published authors. But more importantly, we’re the kind of people you want to do business with. Endlessly supportive. Occasionally challenging. Always inspiring.

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Let's get
social

Fancy a snapshot of life at Cognition?


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Join
us

Work for a psychology-led agency.


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The Leadership Team

Meet our team of marketeers, creatives & psychologists.


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Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 

Alternatively, you can reach out to us at: 

hello@cognitionagency.co.uk

Birmingham: +44 121 368 7521
London: +44 20 4586 1470

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