Why Psychology is So Important in Marketing

Dr Peter Hughes
By
Psychology Corner
More Marketing Psychology

Why is psychology so pivotal in branding and marketing?

All smart marketers know how important psychology is in marketing. Understanding and utilising core psychological principles is crucial to compel your customers to take action - with simplicity being top of the list. 

Overwhelm your audience with too much information, and you’ll instantly lose the power of the message you want to convey. 

Discover how to strike the right balance between simplicity and complexity, alongside other key psychological understandings set to make your branding and marketing strategies more effective. 


Keen to learn more?

Download our guide to discover 4 lessons from the world of psychology and how to apply them to your brand to generate results.

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Dr Peter Hughes
byDr Peter Hughes
September 4, 2024

Dr Peter Hughes is one of Cognition’s Co-Founders, and is also a key member of our Scientific Board. As a philosopher and a member of the British Psychological Society, Peter is an expert in human behaviour, and he uses this expertise to help businesses to truly understand and connect with their audiences. He has featured on the BBC, ABC Australia, numerous podcasts and more than 40 documentaries, has published two books and writes for publications including The Spectator and The Huffington Post.

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