What are the 10 Essential Rules for killer B2B content?

Any digital marketing professional will tell you content is important to any online marketing strategy!

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Killer-content
"The majority of B2B buyers* rely on content to research their buying decisions, according to research, yet 87%** of B2B marketers say they struggle to produce content that engages. This imbalance means a significant amount of opportunities are being lost."
Sources: *2016 Demand Gen Report. **Forrester.