Guides

Free downloadable resources for businesses and marketers looking to hone their skills.

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Infinite Magazine | Issue 1. | Psychology

Introducing the first edition of Infinite Magazine from Cognition.

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How to Maximise Business Efficiency with the McDonald’s Methodology

Efficiency has a huge impact on both your company’s brand and bottom line.

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PPC Tips and Insights for 2022 from an Ex-Google Specialist

Your free comprehensive guide on PPC tips and insights for 2022 from an...

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Effective marketing series: How to choose the right marketing agency

This guide and checklist have been created to help you navigate the...

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Digital Marketing Strategies that Drive Revenue for Technology Businesses

Forward-thinking technology businesses want the most effective marketing...

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Mapping B2B Customer Experiences: An agile and practical guide

Learn how to research, create and action your own customer journey map...

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How to Choose the Right CRM for Your Organisation

Become a data-driven organisation with the customer at the heart of...

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Digital Marketing Strategies that Drive Revenue for Manufacturing Businesses

Forward-thinking manufacturers want the most effective marketing strategy...

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The Secrets of Marketing Effectiveness: Digital Marketing Strategies that Drive Revenue

Forward-thinking organisations are always on the lookout for the most...

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11 Simple Steps to Effective Webinars

61% of B2B marketers rate webinars as the most effective content-marketing...

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The Secrets of Marketing Effectiveness: Blending Psychology, Marketing and Sales

Ever wondered why marketing results rarely exceed expectations? 

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Fear, Habit and Business Recovery

Businesses are adjusting their behaviour to cope with the pandemic whilst...

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Digital Marketing Strategies that Drive Revenue for Professional Services Businesses

Forward-thinking professional services want the most effective marketing...

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2021 PPC Predictions from an Ex-Google Specialist

This guide outlines a few of the top predictions on what we can expect to...

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Data, Debt, and Mental Health – Coping with Covid-19

The current crisis may be unprecedented. The issues it raises are not,...

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What the Coronavirus Tells Us About Business and Risk

How could we possibly prepare our businesses and our societies for a risk...

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5 Marketing Technology Trends in 2020: A Coping Guide For Humans

One of the many ironies of human nature is that we have an insatiable...

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Why Do Businesses Stop Growing?

There are two main reasons why a business’s growth will stall – poorly...

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Sales, Implementation and The Human Brain

Just 28.8% of software implementations were considered successful. So,...

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Technology, Psychology and The Future of Digital Transformation

Digital Transformation is not a matter of choice: it’s a matter of...

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Business Benefits Of HubSpot

Your ultimate guide to utilising HubSpot marketing automation features.

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Winning Marketing Strategies For Membership Organisations

Marketing is fundamental to commercial success. This is as true for...

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[REPORT] The UK Manufacturing Marketing Landscape

Our recent survey reveals key marketing trends within the manufacturing...

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Digital Marketing Made Simple

Your business exists for one reason: To create extraordinary brand...

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Successful Marketing Strategies For Manufacturing Businesses

The one thing every manufacturing business needs their marketing to...

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GDPR: Data Privacy Regulations And The Impact On Your Business

Is your business managing all the changes being enforced by GDPR

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12 Ways to Power Up Your HubSpot

Did you purchase HubSpot expecting the magic to be switched on with the...

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Successful Marketing Strategies For Technology Businesses

Successful marketing strategies are built on a foundation of clear,...

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Agri-Tech: Disruptive Start-Ups: Threat or Opportunity

How emerging technologies are giving rise to disruptive business models

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How to Create a Successful Marketing Strategy

What stops businesses getting value out of marketing? How do you achieve...

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10 Essential Rules for Killer B2B Content

Discover how you can win more business by delivering material that...

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Branding: Building a Foundation for Growth

In today’s highly competitive digital arena your brand has to compete...

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Fertile Marketing: The Secrets of Effective Lead Generation

You are now just one step away from changing the way you think about...

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Secrets of Inbound Sales

Get buyers more than halfway down the sales funnel without contacting them...

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