Inside your Buyer’s Mind: The Use of Psychology and Neuroscience in Marketing

Venue: Aston University, Birmingham

This live event, the first of its kind in the Midlands, will provide you with remarkable insights into how your buyers make decisions. It also includes a live brain imaging exercise!

Led by world-leading psychologists, neuroscientists and brand experts, Inside Your Buyer’s Mind will change the way you think about marketing and psychology.

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Previous Events

Watch a selection of live recordings from past events and webinars.

The Science of Storytelling

In this webinar masterclass Richard explains strategies you can use to captivate your clients, team and stakeholders, so that you compel them to listen and dramatically increase your business results. Get some valuable take-aways that you can start to use immediately after this session!

Trunki (1)
65 Roses and a Trunki: Defying the Odds in Life and Business

This webinar celebrates the launch of one of the most remarkable business biographies of recent years. Listen to the interview with Rob Law, one of the most famous rejections on BBC Dragons Den in 2006.

Data, Debt and Mental Health – Coping with Covid-19

This webinar covers the psychology, and the invisible burden of mental health from Covid-19. Joined by Katie Alpin, Money and Mental Health Policy Institute (Charity).

A Digital Lifeboat Series: Leveraging Technology In A Crisis (Part 2.)

The fourth in our Digital Lifeboat for Business series of webinars aims to answer a question business leaders are asking: How do we approach sales and marketing in the wake of covid-19?

A Digital Lifeboat Series: Leveraging Technology In A Crisis (Part 1.)

The third in our Digital Lifeboat for Business series of webinars addresses a critical issue all businesses face: how can you leverage technology in a crisis?

A Digital Lifeboat Series: Leadership In A Crisis

Our Digital Lifeboat series of webinars is designed to protect and inspire businesses as we face unprecedented challenges. This week we welcome Alan Chambers MBE from The Extreme Leaders, who will focus on Leadership.  


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