Digital Marketing Strategy
With more than 7,000 new marketing technologies appearing over the past seven years, it’s little wonder that businesses, regardless of their size, struggle to manage this level of complexity. That’s where Cognition Consultancy can help.
As the one of the UK’s largest HubSpot Partners, one of its key Growth partners in EMEA and the only UK agency to have conducted HubSpot Training and Consultancy in Europe, Asia, Africa and the Americas, our HubSpot Consultancy will optimise the commercial benefits of using HubSpot.
Co-founded by a psychologist, Cognition was one of the first UK agencies to blend marketing, psychology and technology and our expertise in decision science and buyer behaviour is unmatched.
We were one the first UK agencies to combine digital marketing with sales. We have trained thousands of sales people and worked with dozens of sales teams.
Building an Effective Marketing Strategy
To us at Cognition, marketing is a practical, plain-speaking pursuit – one of science and empirical data, not guesswork.
Our proprietary, psychology-based marketing strategies respond to the thought processes that dictate every purchase – that’s why they get results.
How to Make Marketing and Sales Work Together
Marketing without a clear sales focus cannot be successful. Putting leads into the top of the funnel is useless unless you also nurture and track them until they close or die.
"Cognition is helping us to drive a wholesale reappraisal to our approach to marketing and implement and drive inbound marketing tactics across the global Wall Street English network. We are already seeing great results to sales funnel conversions across EMEA, ASPAC, China, and LatAm. We are very pleased with the progress being made to drive transformation across the network."