Strategy & planning

COG_Web-STRATGEY

Tap into the strategic expertise of leading marketeers and psychologists.

Marketing without strategy is aimless. Strategy without psychology is hopeless.

As one of the only agencies who create rigorous marketing strategies fully-backed by psychology, our expertise is inimitable. 

We achieve this through our proven methodology, The Cognition Brain. Every strategy we create is built on three simple yet powerful principles: Data, Story and Engagement. With data, we have clear direction. With a story, we have emotion. And with engagement, we drive action. 

Our unique approaches are adept at working across all three of these key areas, delivering the direction you need to position your business ahead of the curve.

What we deliver

Our expert team has decades of experience in developing unique, psychology-led strategies. These include:

Digital marketing strategy

We’ll take your desired results and work backwards. Using our proven Cognition Brain methodology, we create impactful strategies that deliver on specific business objectives.

Campaign strategy

Fusing psychology with creative. We deliver campaigns that cut through, resonating with specific audiences in saturated markets, elevating you above the noise.

Content strategy

Our content specialists craft far more than words on a page. We build content experiences that run through funnels, across channels, and deep within the minds of your audience.

Demand generation

Reinforced by proven psychological principles, we generate purposeful demand when it matters most. When your ideal customers are ready to buy, you’ll be their first port of call.

Fractional CMO

Advance your marketing leadership capabilities, without the C-suite salary. We deliver award-winning clarity, simplicity and value across multiple business areas.

Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.

Benjamin Collins - Managing Partner, Connex Partners
View our
case studies

Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.

Ivan Croxford - Head of Marketing Programmes Development, Wall Street English
View our
case studies

On the basis of effectiveness and good measurement now in place we can start to have some creative fun.

David Saunders - General Manager, Jaguar Land Rover
View our
case studies

Our
work

Blatchford

Multi-channel campaigns for life-changing products.

JLR

Driving a return on ad spend of over 400%.

Connex Partners

Creating a sophisticated marketing strategy from scratch.

Ready to develop a market-leading strategy?

Meet our specialists

Dan Edwards

Strategy Director

Olly Forrester

Creative Director

Sophie Albert

Marketing Director

Paul Williams

Account Director

More services

Our services are driven by powerful psychology and guaranteed to deliver lasting results.

Branding & creative

The greatest brands are built from psychology and creativity.

Internal communication

Unlock the psychology of employee engagement.

Research & insight

Unlock competitive advantage, with research facilitated by world-leading psychologists and data scientists.

Let’s start the conversation

Intrigued by our approach? Curious to know how Cognition can support your specific challenges? Submit the form to start the conversation. 

 

Alternatively, you can reach out to us at: 

hello@cognitionagency.co.uk

Birmingham: +44 121 368 7521
London: +44 20 4586 1470